How can we encourage 18-24 year olds to regularly use condoms?
business advertising marketing healthcare psychology global health hiv
$1,200
top 50%
90
submissions
DONE
15 months ago
Small pic nydnzps

This challenge is initiated and supported/sponsored by ViiV Healthcare.

In the United States alone, there are approximately 1.2 Million people living with HIV and each year there are approximately 50,000 new HIV infections. Using condoms decreases the risk of contracting HIV and sexually transmitted infections (STI).

Despite this, the practice of regularly using condoms is not as widely-adopted as it should be, especially amongst the 18-24 year old demographic. We want to find an effective means to encourage this age group to use condoms on a regular basis to prevent the continued spread of HIV and other infections and save lives.

Deliverables

Propose an idea to encourage 18-24 year olds to regularly use condoms:

1. What is your idea to get 18-24 year olds to regularly use condoms?

2. How will your spread awareness for your idea?

3. Why is your idea the most effective means to reach and impact this demographic?

4. (Optional) Sketches, renderings, drawings, mock-ups, charts, videos, graphs or any other visuals that better illustrate your idea.

We’re looking for big, bold, unique ideas. For example, gamification, suggesting a partnership with a tech company, or designing an app are great places to start. No boring standard, advertising campaigns.

Things to consider:

- How we’re selecting winners: The best ideas will clearly explain why they are likely to drive behavioral change, be cost-effective (not too expensive!), and be widely scalable across the US and potentially the world.

- No scare tactics! We do not want to scare people into using condoms regularly, using fear-mongering or fear to inspire action is not an acceptable solution.

- Data? If there is data or research to support your idea, include it. If not, we still want to hear from you!

- Show us your idea! Including images or drawings is a great way for us to better understand your concept.

- Make it last! Your idea should be applicable over a long period of time, one-off campaigns (a short advertisement in a magazine, etc.) are not encouraged.

By participating in this challenge you agree to the additional specific terms attached below.

ViiV Healthcare Internal Job Code: VIIV/OTH/0022/16

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Additional Materials:
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