This challenge is initiated and supported/sponsored by ViiV Healthcare.

In the United States alone, there are approximately 1.2 Million people living with HIV and each year there are approximately 50,000 new HIV infections. Using condoms decreases the risk of contracting HIV and sexually transmitted infections (STI).

Despite this, the practice of regularly using condoms is not as widely-adopted as it should be, especially amongst the 18-24 year old demographic. We want to find an effective means to encourage this age group to use condoms on a regular basis to prevent the continued spread of HIV and other infections and save lives.