Today's connected consumers (we're talking to you, Millennials and Gen Z!) have grown to expect more from the brands and companies they choose.  These connected consumers have higher expectations for the services they receive, they want to be engaged socially, and they are both health and environmentally conscious.   To meet these expectations and stand out against competitors, beverage companies need new and creative ways to offer the best possible consumption experience.  Today, we want to hear your ideas for technologically-driven experiences and services that a beverage company can deliver to attract and retain today's connected consumer!