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Convince consumers to return their beat up shoes

We want to start a new consumer behavior where at the end of a shoe's useful life, the consumer returns their used shoes to the company from which they bought them.

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24 months ago
Deliverables

Please complete the following:

1) Propose a way to compel consumers to return their used shoes to the company from which they bought them.
a. How could this action of returning used shoes create a new business model/revenue stream for the company?
b. What incentives would you use to get consumers to return their shoes in the first place?

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