Anonymous Company
|
Convince consumers to return their beat up shoes
$1,000
top 10
643
submissions
DONE
131 months
We want to start a new consumer behavior where at the end of a shoe's useful life, the consumer returns their used shoes to the company from which they bought them.
Deliverables
Please complete the following:
1) Propose a way to compel consumers to return their used shoes to the company from which they bought them.
a. How could this action of returning used shoes create a new business model/revenue stream for the company?
b. What incentives would you use to get consumers to return their shoes in the first place?
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
Leaderboard
| $150.00 |
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| $50.00 |
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Shivam Varshney Indian Institute of Technology - Bombay | |
| $50.00 |
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Mc Kennah Schroeder Arizona State University | |
| $50.00 |
|
Max Kusnadi nus |
Submission questions