Convince the public that whole grain snacks can be savory, not sweet
business social media marketing product design social media social networking community development community outreach communication public relations food science product marketing communication skills media relations social skills food communications
$1,000
top 10
108
submissions
DONE
26 months ago

When it comes to snacks and other foods that provide sustaining energy to consumers through the entire day, few things are as effective as healthy whole grains.

When most shoppers think of whole grains, they associate them with things like oatmeal, granola bars and other food items that have a sweet taste. However, we are exploring ways to create snacks that utilize whole grains for savory/crunchy treats. In order for these new products to be successful, the public must:

Understand through visual and verbal communication that oat clusters can be savory/crunchy, instead of the traditional sweet taste.

Istock 000017197173xsmall
Deliverables

Please submit the following:

1) Propose a plan to drive trial of this new non sweet whole grain oat cluster:

- What information would you present to illustrate the benefits of whole grains? Focus your answers on both the wholesomeness of whole grains, and how they can be fun to eat like your favorite salty snacks (Doritos, Cheetos, etc.)

2) How would you convince the public that whole grain-based products make great savory snacks and don’t have to be sweet to be desirable?

- What words and images would you use to communicate this to the public?
- What information outlets you would use to communicate to the public? (ex. physical stores, TV, social media, etc.)
- Explain your reasons for picking these outlets.

Leaderboard
This challenge has received 107 submissions
Top 5 share $750 Next 5 share $250
$150.00 Square pic original University of Arizona
$150.00 0 fxi2tmmmv4nnmhtss3o0trwovycbj61sdl0ptr4yeunn6cxv grhfuukurgms3 nafd myoby9t2 Drexel University
$50.00 M Indiana University
$50.00 L Cornell University
$150.00 Square pic picc sullivan
$150.00 Square pic photo 2 Boston University
$50.00 A Swarthmore College
$150.00 Square pic gretchen Colorado State University
$50.00 Square pic moserl headshot Syracuse University
$50.00 Square pic screen shot 2015 01 25 at 3.10.52 am New York University
Represent MindSumo on Campus: Inspire and Empower your friends