Convince the public that whole grain snacks can be savory, not sweet
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26 months ago

When it comes to snacks and other foods that provide sustaining energy to consumers through the entire day, few things are as effective as healthy whole grains.

When most shoppers think of whole grains, they associate them with things like oatmeal, granola bars and other food items that have a sweet taste. However, we are exploring ways to create snacks that utilize whole grains for savory/crunchy treats. In order for these new products to be successful, the public must:

Understand through visual and verbal communication that oat clusters can be savory/crunchy, instead of the traditional sweet taste.

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Please submit the following:

1) Propose a plan to drive trial of this new non sweet whole grain oat cluster:

- What information would you present to illustrate the benefits of whole grains? Focus your answers on both the wholesomeness of whole grains, and how they can be fun to eat like your favorite salty snacks (Doritos, Cheetos, etc.)

2) How would you convince the public that whole grain-based products make great savory snacks and don’t have to be sweet to be desirable?

- What words and images would you use to communicate this to the public?
- What information outlets you would use to communicate to the public? (ex. physical stores, TV, social media, etc.)
- Explain your reasons for picking these outlets.

This challenge has received 107 submissions
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