Anonymous Company
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Next Challenge: How can we improve the DIY lawn care experience? |
This challenge is for solvers in the US and Canada only.
While cooking can be a fun and rewarding activity, many of us know firsthand the hassles and frustrations of trying to prepare our own food and meals, especially at the end of a hectic weekday. Think of some of the challenges you've experienced while trying to cook at home after a day's work, whether it's for yourself or your friends and family. You may struggle to find the time to prepare a full meal, or perhaps you face the ultimate challenge of trying to cook something tasty and healthy that your whole family will enjoy! Whatever it may be, we want to hear about a frustration or difficulty that you experience while cooking at home, as well as your idea for a new innovative food ingredient that will solve that issue and make cooking at home easier for you!
We are interested in new food products/cooking ingredients (should be edible, not a device, tool, etc.) that will solve a problem or difficulty that you experience when cooking. It should be a product that you would use as a cooking ingredient when preparing a meal or dish rather than a finished meal or standalone food item that you would purchase to eat by itself. Specifically, answer the following:
- What is a frustration, hassle, or challenge that you experience when cooking at home for yourself or your friends, family, roommates, etc. Tell us about this difficulty and why it is a frustration / difficulty for you.
- What's your idea for a NEW food product/cooking ingredient that would solve this frustration and make cooking at home easier for you? Please describe your product idea in detail (flavor, texture, packaging, etc.) as well as how it would be used when cooking.
- How does your food product/cooking ingredient solve or improve upon the frustration you described in deliverable 1? How would it create greater ease in the kitchen, especially for Millennials and young families who may be newer to cooking?
Example: Minced garlic (comes in a jar). This product is a helpful cooking ingredient that cuts down on the time it would otherwise take to mince a clove of garlic yourself, and it also has the benefit of being less perishable than fresh garlic. It's also not a standalone food item you would eat by itself. Minced garlic is already in stores, and we are open to a wide range of ideas, so please use this example simply to get you thinking in the right direction.
Considerations:
- Your idea for deliverable 2 should be a food-based product rather than a tool, device, or appliance.
- Your product idea should be something you would buy in a food store. In a grocery store, it would be something you would likely find in the center aisles and not in the fresh (ex: produce) or frozen sections.
- Your product idea should be used primarily as an ingredient or something that helps you create a larger meal or dish. We are not looking for food ideas that would suffice as a meal or dish all by themselves.
- For deliverable 2, think about a product you wish existed that would make cooking at home easier for you. For example, "It would be great if I could have..." or "I would love to buy ______ if I saw it in the grocery store!"
- Top ideas will be appealing to other consumers, in particular Millennials and adults with children under 18.
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Submissions will be graded on the following criteria:
- 1-10 Scale
will receive $200 each
will receive $100 each
| $200.00 |
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Tony Glackin Morningside College | |
| $200.00 |
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Amanda Whitney Penn Foster | |
| $200.00 |
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Jennifer Danuff University of Central Florida | |
| $200.00 |
|
Aditi Dutta | |
| $200.00 |
|
Sandra Nguyen California State University, Fullerton | |
| $100.00 |
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Jacqueline Duong University of California, Los Angeles | |
| $100.00 |
|
Wayne Watkins | |
| $100.00 |
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Marina Radovanovic Queen's University | |
| $100.00 |
|
Rachel Smith SUNY Potsdam | |
| $100.00 |
|
Amy Blais University of Ontario Institute of Technology | |
| $100.00 |
|
serena Chima |