We are interested in new food products/cooking ingredients (should be edible, not a device, tool, etc.) that will solve a problem or difficulty that you experience when cooking.    It should be a product that you would use as a cooking ingredient when preparing a meal or dish rather than a finished meal or standalone food item that you would purchase to eat by itself.  Specifically, answer the following:

1. What is a frustration, hassle, or challenge that you experience when cooking at home for yourself or your friends, family, roommates, etc. Tell us about this difficulty and why it is a frustration / difficulty for you.
2. What's your idea for a NEW food product/cooking ingredient that would solve this frustration and make cooking at home easier for you?   Please describe your product idea in detail (flavor, texture, packaging, etc.) as well as how it would be used when cooking. 
3. How does your food product/cooking ingredient solve or improve upon the frustration you described in deliverable 1?  How would it create greater ease in the kitchen, especially for Millennials and young families who may be newer to cooking?  

Example: Minced garlic (comes in a jar).  This product is a helpful cooking ingredient that cuts down on the time it would otherwise take to mince a clove of garlic yourself, and it also has the benefit of being less perishable than fresh garlic.  It's also not a standalone food item you would eat by itself.  Minced garlic is already in stores,  and we are open to a wide range of ideas, so please use this example simply to get you thinking in the right direction. 

Considerations:

• Your idea for deliverable 2 should be a food-based product rather than a tool, device, or appliance.  
• Your product idea should be something you would buy in a food store.  In a grocery store, it would be something you would likely find in the center aisles and not in the fresh (ex: produce) or frozen sections.  
• Your product idea should be used primarily as an ingredient or something that helps you create a larger meal or dish.  We are not looking for food ideas that would suffice as a meal or dish all by themselves.  
• For deliverable 2, think about a product you wish existed that would make cooking at home easier for you.  For example, "It would be great if I could have..." or "I would love to buy ______ if I saw it in the grocery store!"
• Top ideas will be appealing to other consumers, in particular Millennials and adults with children under 18.