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Propose an idea for caring for dark circles and signs of aging under your eyes
business product development innovation idea generation consumer insights hygiene
top 25%
entries reviewed
28 days ago
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In the Chinese market, consumers care a great deal about the areas around their eyes. There are already a number of products like creams, serums, and other skincare solutions to help people keep a smooth and youthful appearance in the areas around the eyes. For consumers, the reason they focus on the areas around the eyes is because they don't want to develop dark circles and other signs of aging. 

For this challenge, we are excited to get ideas for future innovations that consumers can use to take care of the areas around their eyes. 


Please complete the following:

1) How do you view getting dark circles or signs of aging around your eyes? Is it something you worry about? If so, how do you currently try to take care of it?

2) Propose a new product or idea that could be used by consumers to care for the areas around their eyes

  • Describe your idea/product in detail
  • How would the solution work to prevent dark circles or signs of aging?

NOTE: We are looking for NEW ideas from this challenge, so feel free to be creative in your solutions. Try not to propose something that already exists in the marketplace. 

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaders will be displayed here once submissions are reviewed.
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