Let David's Bridal help you confidently find the perfect dress
business marketing social media branding consumer experience
$800
top 40
153
submissions
DONE
16 months ago
Small pic weddingbride

When a bride goes dress shopping, she wants the dress that genuinely reflects who she is as a person. She wants a dress that shows her being authentic to herself and is uniquely her. After all, the wedding day is her moment, and the dress she wears should completely serve her.

However, the great importance of finding the perfect dress can make choosing a bridal gown stressful. That's where David's Bridal can help. We understand the emotional needs of the bride, but also the financial and style considerations involved in the decision. Our diverse and impressive selection of dresses offers options from on-trend modern to traditional classics, giving style and price flexibility to brides who are unsure of where to start. We also provide personal stylists who work one on one with the bride to build a relationship to guide her throughout her journey, so that the outcome from a David's Bridal visit is not only the joy of finding the perfect dress but also the look for her party - bridesmaids, flower girl, mother-of-the-bride, etc. 

At the end of the day, we want the bride to have confidence as she makes this decision. We want her to feel that we understand her needs and aspirations as we help her find the dress of her dreams.

Deliverables

We want your help coming up with a slogan or concise message that conveys the following to today's bride:

  • We understand your needs.
  • We want to build a relationship with you to help you find the dress that is uniquely you.
  • We offer the dress variety (from on-trend modern to traditional classic styles), flexibility, and personalization for every budget to make sure this doesn't have to be a stressful experience for you.
  • We help dress your entire bridal party (maids, flower girl, mother-of-the-bride).

The overarching business goal is to increase the bride's consideration to choose David's Bridal for her bridal and bridal party dressing needs. To solve this challenge, do the following:

  1. Enter your slogan or messaging in the separate submission field, provided below.
  2. In the main submission window, explain how your messaging or slogan conveys the key goals outlined above.
  3. Include a description of the elements you may advise to always present visually (accompanying the message) to help convey any additional benefits.

NOTE: Your slogan/messaging should focus on the positives of working with David's Bridal, not the negative stress that can accompany choosing a dress.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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