Let David's Bridal help you confidently find the perfect dress
business marketing social media branding consumer experience
$800
top 40
153
submissions
DONE
14 months ago
Small pic weddingbride

When a bride goes dress shopping, she wants the dress that genuinely reflects who she is as a person. She wants a dress that shows her being authentic to herself and is uniquely her. After all, the wedding day is her moment, and the dress she wears should completely serve her.

However, the great importance of finding the perfect dress can make choosing a bridal gown stressful. That's where David's Bridal can help. We understand the emotional needs of the bride, but also the financial and style considerations involved in the decision. Our diverse and impressive selection of dresses offers options from on-trend modern to traditional classics, giving style and price flexibility to brides who are unsure of where to start. We also provide personal stylists who work one on one with the bride to build a relationship to guide her throughout her journey, so that the outcome from a David's Bridal visit is not only the joy of finding the perfect dress but also the look for her party - bridesmaids, flower girl, mother-of-the-bride, etc. 

At the end of the day, we want the bride to have confidence as she makes this decision. We want her to feel that we understand her needs and aspirations as we help her find the dress of her dreams.

Deliverables

We want your help coming up with a slogan or concise message that conveys the following to today's bride:

  • We understand your needs.
  • We want to build a relationship with you to help you find the dress that is uniquely you.
  • We offer the dress variety (from on-trend modern to traditional classic styles), flexibility, and personalization for every budget to make sure this doesn't have to be a stressful experience for you.
  • We help dress your entire bridal party (maids, flower girl, mother-of-the-bride).

The overarching business goal is to increase the bride's consideration to choose David's Bridal for her bridal and bridal party dressing needs. To solve this challenge, do the following:

  1. Enter your slogan or messaging in the separate submission field, provided below.
  2. In the main submission window, explain how your messaging or slogan conveys the key goals outlined above.
  3. Include a description of the elements you may advise to always present visually (accompanying the message) to help convey any additional benefits.

NOTE: Your slogan/messaging should focus on the positives of working with David's Bridal, not the negative stress that can accompany choosing a dress.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 40 share $800
$20.00 Picture?width=160 Raritan Valley CC
$20.00 B Penn Foster
$20.00 R Marymount University
$20.00 Square pic 60 image University of Wisconsin
$20.00 Square pic 60 img 9714 Not sure
$20.00 E North Carolina State University
$20.00 Square pic 60 5f07a26e 0d7f 4015 9f1d 1761c6d97696 Queen's University
$20.00 Square pic 60 final 2 Fordham University
$20.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$20.00 Picture?width=160 Penn Foster College
$20.00 B Ursinus College
$20.00 Square pic 60 20160521 130310 1 Penn Foster
$20.00 S
$20.00 Square pic 60 j NA
$20.00 Picture?width=160 CUNY Queens College
$20.00 B Michigan State University
$20.00 Square pic 60 img 3084 Duke University
$20.00 M KEMU University
$20.00 Picture?width=160
$20.00 D Penn Foster
$20.00 Square pic 60 dandelion flower pictures Bennington College
$20.00 J University of Virginia
$20.00 Square pic 60 img 20171127 wa0003
$20.00 S Penn Foster
$20.00 S The Heritage School, Rohini
$20.00 Picture?width=160 Kaplan University
$20.00 Square pic 60 brock Brock University
$20.00 H New School University
$20.00 A RMIT University
$20.00 T Northern Ontario School of Medicine
$20.00 W Oregon State University
$20.00 D Western University
$20.00 K University of Connecticut
$20.00 C Penn Foster
$20.00 Square pic 60 5l8a5mm Thomas Edison State University
$20.00 Square pic 60 20170718 110500 Jacobs University Germany
$20.00 Square pic 60 img 4875 CAECE
$20.00 N
$20.00 Square pic 60 img 6485 University of Central Florida
$20.00 S university of ottawa
Submission questions

What is your age?

(Required)

Please select the race of ethnicity that best applies to you.

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Which gender identity best describes you?

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What is your marital status?

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Please tell us your slogan or messaging in this space:

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