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Let David's Bridal help you confidently find the perfect dress
Challenge Type: business
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$800
top 40
153
submissions
DONE
66 months ago

When a bride goes dress shopping, she wants the dress that genuinely reflects who she is as a person. She wants a dress that shows her being authentic to herself and is uniquely her. After all, the wedding day is her moment, and the dress she wears should completely serve her.

However, the great importance of finding the perfect dress can make choosing a bridal gown stressful. That's where David's Bridal can help. We understand the emotional needs of the bride, but also the financial and style considerations involved in the decision. Our diverse and impressive selection of dresses offers options from on-trend modern to traditional classics, giving style and price flexibility to brides who are unsure of where to start. We also provide personal stylists who work one on one with the bride to build a relationship to guide her throughout her journey, so that the outcome from a David's Bridal visit is not only the joy of finding the perfect dress but also the look for her party - bridesmaids, flower girl, mother-of-the-bride, etc. 

At the end of the day, we want the bride to have confidence as she makes this decision. We want her to feel that we understand her needs and aspirations as we help her find the dress of her dreams.

Deliverables

We want your help coming up with a slogan or concise message that conveys the following to today's bride:

  • We understand your needs.
  • We want to build a relationship with you to help you find the dress that is uniquely you.
  • We offer the dress variety (from on-trend modern to traditional classic styles), flexibility, and personalization for every budget to make sure this doesn't have to be a stressful experience for you.
  • We help dress your entire bridal party (maids, flower girl, mother-of-the-bride).

The overarching business goal is to increase the bride's consideration to choose David's Bridal for her bridal and bridal party dressing needs. To solve this challenge, do the following:

  1. Enter your slogan or messaging in the separate submission field, provided below.
  2. In the main submission window, explain how your messaging or slogan conveys the key goals outlined above.
  3. Include a description of the elements you may advise to always present visually (accompanying the message) to help convey any additional benefits.

NOTE: Your slogan/messaging should focus on the positives of working with David's Bridal, not the negative stress that can accompany choosing a dress.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
40 Winners
will receive $20 each
Leaderboard
$20.00 Olivia Wismer Raritan Valley CC
$20.00 Bridgette Hilton Liberty University
$20.00 Reenie Anderson Marymount University
$20.00 Katie McMullen University of Wisconsin
$20.00 Arushi Dev Not sure
$20.00 Elizabeth Quinn North Carolina State University
$20.00 Gunvir Kalra Queen's University
$20.00 Anouk De Lange Fordham University
$20.00 Matthew Gaiser Queen's University
$20.00 Bea Elam Penn Foster College
$20.00 Brian Wynder Ursinus College
$20.00 Alexis Brown Penn Foster
$20.00 Stephanie Claire
$20.00 Jamila Abdul Maroof
$20.00 Bella Rubin CUNY Queens College
$20.00 Beatrice Mortarino Michigan State University
$20.00 Jordan Peasant Duke University
$20.00 Mary Gathege KEMU University
$20.00 Jina Mckinzie
$20.00 Danielle M Penn Foster
$20.00 Sarah B Bennington College
$20.00 Jennifer Kent University of Virginia
$20.00 Craig Gordon
$20.00 seleste jackson Penn Foster
$20.00 Sanya Singh The Heritage School, Rohini
$20.00 Kunal Sajnani Kaplan University
$20.00 Samantha Thompson Brock University
$20.00 Himari Gunasinghe New School University
$20.00 Ara Dimaano RMIT University
$20.00 Tamika Hamlet Northern Ontario School of Medicine
$20.00 Wilberth Santa Cruz Ruiz Oregon State University
$20.00 Daelin Chaves Western University
$20.00 Kate Szan University of Connecticut
$20.00 Cartrina Cobb Penn Foster
$20.00 Tiffany Chan Thomas Edison State University
$20.00 Sharicia Mason Jacobs University Bremen
$20.00 Morena Iriart CAECE
$20.00 Nisreen Degani
$20.00 Camille Esteves University of Central Florida
$20.00 Sandrine Bernier Collard university of ottawa
Submission questions


What is your age?

(Required)

Please select the race of ethnicity that best applies to you.

(Required)

Which gender identity best describes you?

(Required)

What is your marital status?

(Required)

Please tell us your slogan or messaging in this space:

(Required)
0 characters Average: 1713 characters
Your solution must be at least 200 characters long
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