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QUICK SOLVE: How can we create the #1 delivery app?
Challenge Type: product
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$1,600
top 25%
165/300
spots taken
DONE
9 months ago

We are a CPG company dedicated to providing the highest quality products whilst constantly raising the bar for convenience. Whatever it takes to get products to your door quickly for the most premium direct-to-consumer experience is what we’re interested in. So we want to hear from you about your delivery experiences, what delivery apps you prefer and why you prefer them! 

We want to create the perfect Alcohol Delivery App by learning about your experiences with current players, and even pull inspiration from your favorite apps outside of the category. (delivery of clothing, cosmetics, electronics, etc.)

What delivery apps do you currently use? What are your favorite parts? Least favorite? How can we create a better experience for our Millennial & Gen Z users? **Bonus points for solvers that have experience with Latin America based delivery apps such as Rappi, iFood, Ze Delivery, and TaDa**

Deliverables
  1. Considering your answers to the questionnaire, explain in detail what a typical delivery app experience looks like for you:

    • What app are you using?
    • What are you purchasing?
    • Why are you using this delivery app in particular?(Cheaper, Faster delivery, Cold beverages)
    • Why are you using this app instead of retrieving it from the store?
  2. What are your favorite aspects of delivery apps considering any/all forms of delivery (Food/Beverage/Grocery/Electronics etc.)? Consider the following:

    • User Experience/ Interface
    • Promotions/ Discounts
    • Communications/ Notifications
    • Product availability
    • Social Distancing/Safety
    • Delivery Cost
    • Speed of Delivery
  3. What are your biggest pain points of delivery apps considering any/all forms of delivery (Food/Beverage/Grocery/Electronics etc.)? Consider the following:

    • User Experience/ Interface
    • Promotions/ Discounts
    • Communications/ Notifications
    • Product availability
    • Social Distancing/Safety
    • Delivery Cost
    • Speed of Delivery
  4. Propose an idea for developing optimum delivery app-to-user communications that drives sustained usership and increased purchasing:

    • How would you drive sustained usership(continual delivery app usage)?
    • What kind of marketing would you find most beneficial in retaining users?
    • How often would you like to receive promotional notifications?
    • What kind of "delivery app personality" would entice consistent purchases from consumers?(think "Hey, it's 4 on a Friday.. can I get something cold to your door?" vs "Here's a $5 off coupon")
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 5%
will share $1,000
Next 7.5%
will share $400
Next 12.5%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
Leaderboard
$111.20 Avijit Majumder Manipal University
$111.20 Uchegwuoagwu Omereji Rivers State University Of Science And Technology.
$111.20 Natalie Rose
$111.20 Mayank Jaiswal
$111.20 ERIKA FERNANDES Mumbai
$111.20 Prathamesh Mayekar Symbiosis International University
$111.20 Esha Habib
$111.20 Shivani Tomar H N B garhwal
$111.20 Pratye Aggarwal
$33.40 Tess Phangisa
$33.40 Francis Daniel Santia Harvard University
$33.40 Joshua Y. Ansong UMaT
$33.40 Alan Jones
$33.40 Maisana Ntjie University of Johannesburg
$33.40 Ejoi Epale University of Nairobi
$33.40 Nicholas Ihiale University of Benin
$33.40 Alla Sergueeva
$33.40 Okpamen Obasogie Landmark University
$33.40 Marina Radovanovic Queen's University
$33.40 Rebecca Pandes
$33.40 Lewis Kim University of California, Berkeley
$10.00 Pearl Setimela University of Botswana
$10.00 Saradban Raha West Bengal University of Technology
$10.00 JOSHUA KILEGA Alabama Agricultural and Mechanical University
$10.00 Blaise Awule California Institute of Technology
$10.00 Nagat Oun Faculty of Economic Studies and Political Science
$10.00 Rama Siva
$10.00 Mohammed Niyas Ek
$10.00 Anurag Rathore Devi Ahilya Vishwa Vidyalaya
$10.00 Abdul Hanan Balochistan university
$10.00 Lerato Baloyi university of Pretoria
$10.00 Lisa Buccafus University of Colorado
$10.00 Nadi A. The American University in Cairo
$10.00 Vicky Wanjiru Kenyatta university
$10.00 Deepak N
$10.00 Andrews Kwesi Ankomahene University of Cape Coast
$10.00 Raheel Ali
$10.00 Ashish YADAV GGSIPU ,India
$10.00 Godwin Uwakwe Texas A & M University - Commerce
$10.00 Deepa Rani Gantayat Berhampur University
$10.00 Mohammed Ozair
Submission questions


What is your age?

(Required)
18-24
25-32
33-39
39+

What country do you currently reside in?

(Required)

What is your preferred delivery app?

(Required)
UberEats
DoorDash
Rappi
iFood
GoPuff
Ze Delivery
TaDa

How often do you use delivery apps?

(Required)
0-1 per week
1-2 per week
3-4 per week
4+ per week

What products do you typically purchase through delivery apps?

(Required)
Salty Snacks
Sweet Treats
Frozen Snacks
Beverages
Alcoholic Beverages
Groceries

During what occasions do you typically use delivery apps?

(Required)
Routine replenishment
Stocking up for a house party
Friends coming over for a movie or the big game
Last minute necessities
Late night impulse purchases
Other

If other was selected above, please explain

(Required)

Considering your answers to the questionnaire, explain in detail what a typical delivery app experience looks like for you:

  • What app are you using?
  • What are you purchasing?
  • Why are you using this delivery app in particular?(Cheaper, Faster delivery, Cold beverages)
  • Why are you using this app instead of retrieving it from the store?
(Required)

What are your favorite aspects of delivery apps considering any/all forms of delivery (Food/Beverage/Grocery/Electronics etc.)? Consider the following:

  • User Experience/ Interface
  • Promotions/ Discounts
  • Communications/ Notifications
  • Product availability
  • Social Distancing/Safety
  • Delivery Cost
  • Speed of Delivery
(Required)

What are your biggest pain points of delivery apps considering any/all forms of delivery (Food/Beverage/Grocery/Electronics etc.)? Consider the following:

  • User Experience/ Interface
  • Promotions/ Discounts
  • Communications/ Notifications
  • Product availability
  • Social Distancing/Safety
  • Delivery Cost
  • Speed of Delivery
(Required)

Propose an idea for developing optimum delivery app-to-user communications that drives sustained usership and increased purchasing:

  • How would you drive sustained usership(continual delivery app usage)?
  • What kind of marketing would you find most beneficial in retaining users?
  • How often would you like to receive promotional notifications?
  • What kind of "delivery app personality" would entice consistent purchases from consumers?(think "Hey, it's 4 on a Friday.. can I get something cold to your door?" vs "Here's a $5 off coupon")
(Required)
0 characters Average: 1691 characters
Your solution must be at least 200 characters long
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