Anonymous Company
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Next Challenge: What’s your disruptive primary packaging design for a skincare product line (exclusively for E-commerce)? |
We are a CPG company dedicated to providing the highest quality products whilst constantly raising the bar for convenience. Whatever it takes to get products to your door quickly for the most premium direct-to-consumer experience is what we’re interested in. So we want to hear from you about your delivery experiences, what delivery apps you prefer and why you prefer them!
We want to create the perfect Alcohol Delivery App by learning about your experiences with current players, and even pull inspiration from your favorite apps outside of the category. (delivery of clothing, cosmetics, electronics, etc.)
What delivery apps do you currently use? What are your favorite parts? Least favorite? How can we create a better experience for our Millennial & Gen Z users? **Bonus points for solvers that have experience with Latin America based delivery apps such as Rappi, iFood, Ze Delivery, and TaDa**
Considering your answers to the questionnaire, explain in detail what a typical delivery app experience looks like for you:
- What app are you using?
- What are you purchasing?
- Why are you using this delivery app in particular?(Cheaper, Faster delivery, Cold beverages)
- Why are you using this app instead of retrieving it from the store?
What are your favorite aspects of delivery apps considering any/all forms of delivery (Food/Beverage/Grocery/Electronics etc.)? Consider the following:
- User Experience/ Interface
- Promotions/ Discounts
- Communications/ Notifications
- Product availability
- Social Distancing/Safety
- Delivery Cost
- Speed of Delivery
What are your biggest pain points of delivery apps considering any/all forms of delivery (Food/Beverage/Grocery/Electronics etc.)? Consider the following:
- User Experience/ Interface
- Promotions/ Discounts
- Communications/ Notifications
- Product availability
- Social Distancing/Safety
- Delivery Cost
- Speed of Delivery
Propose an idea for developing optimum delivery app-to-user communications that drives sustained usership and increased purchasing:
- How would you drive sustained usership(continual delivery app usage)?
- What kind of marketing would you find most beneficial in retaining users?
- How often would you like to receive promotional notifications?
- What kind of "delivery app personality" would entice consistent purchases from consumers?(think "Hey, it's 4 on a Friday.. can I get something cold to your door?" vs "Here's a $5 off coupon")
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
| $111.20 |
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Avijit Majumder Manipal University | |
| $111.20 |
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Uchegwuoagwu Omereji Rivers State University Of Science And Technology. | |
| $111.20 |
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Natalie Rose | |
| $111.20 |
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Mayank Jaiswal | |
| $111.20 |
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ERIKA FERNANDES Mumbai | |
| $111.20 |
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Prathamesh Mayekar Symbiosis International University | |
| $111.20 |
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Esha Habib | |
| $111.20 |
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Shivani Tomar H N B garhwal | |
| $111.20 |
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Pratye Aggarwal | |
| $33.40 |
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Tess Phangisa | |
| $33.40 |
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Francis Daniel Santia Harvard University | |
| $33.40 |
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Joshua Y. Ansong UMaT | |
| $33.40 |
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Alan Jones | |
| $33.40 |
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Maisana Ntjie University of Johannesburg | |
| $33.40 |
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Ejoi Epale University of Nairobi | |
| $33.40 |
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Nicholas Ihiale University of Benin | |
| $33.40 |
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Alla Sergueeva | |
| $33.40 |
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Okpamen Obasogie Landmark University | |
| $33.40 |
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Marina Radovanovic Queen's University | |
| $33.40 |
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Rebecca Pandes | |
| $33.40 |
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Lewis Kim University of California, Berkeley | |
| $10.00 |
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Pearl Setimela University of Botswana | |
| $10.00 |
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Saradban Raha West Bengal University of Technology | |
| $10.00 |
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KILEGA JOSHUA Alabama Agricultural and Mechanical University | |
| $10.00 |
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Blaise Awule California Institute of Technology | |
| $10.00 |
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Nagat Oun Faculty of Economic Studies and Political Science | |
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Rama Siva | |
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Mohammed Niyas Ek | |
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Anurag Rathore Devi Ahilya Vishwa Vidyalaya | |
| $10.00 |
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Abdul Hanan Balochistan university | |
| $10.00 |
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Lerato Baloyi university of Pretoria | |
| $10.00 |
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Lisa Buccafus University of Colorado | |
| $10.00 |
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Nadi A. The American University in Cairo | |
| $10.00 |
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Vicky Wanjiru University of Nairobi | |
| $10.00 |
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Deepak N | |