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How can we improve liquid laundry detergent dosing and dispensing?
engineering product development innovation consumer insights cpg
top 50%
29 months ago
Small pic pouring liquid

When most people wash their clothes, they reach for a bottle of liquid laundry detergent. More than 2 billion bottles of liquid detergent were purchased in 2016. Three big issues tend to frustrate users of liquid detergent: inconvenience, having to guess the right amount of detergent to use, and messiness.

We’ve fixed convenience by concentrating the laundry detergent to make it much lighter. We want your help improving the way we measure the correct amount of detergent (dosing) and get it into the laundry machine (dispensing). Today's consumer can choose between a pour spout and a push-button spigot. Both can be messy, heavy, and awkward. Your job is to come up with an idea that makes getting the right amount of liquid detergent into the wash precise, effortless and maybe even enjoyable.

For this challenge, focus on innovating the ultra-concentrated bottle, similar to this. We will want to give users the ability to select from 10-20ml of liquid depending on the size and dirtiness of the load. Your goal is to make it a