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Can you improve liquid laundry detergent dispensers?
math & sciences product development innovation consumer insights product innovation
top 50%
48 months ago
Small pic detergent dispenser

When most people wash their clothes, they reach for a bottle of liquid laundry detergent. More than 2 billion bottles of liquid detergent were purchased in 2016. However, competition from detergent tablets has slowed the liquid detergent category's growth. Three big issues tend to frustrate users of liquid detergent: inconvenience, having to guess the right amount of detergent to use, and messiness.

We want your help improving the current detergent dispenser options. Today, consumers can choose between a pour spout and a push-button spigot. Both can be messy, heavy and awkward, and they require two hands for operating. Come up with an idea that makes getting liquid detergent into the wash better and you'll make life easier for millions of people. Top solutions will strongly approach the element of customization, from customizing the right amount for a load to uniquely "cocktailing" the perfect mix of detergent + other performance additives for a particular laundry outcome.


Tell us how you would improve the liquid detergent dispenser. Specifically:

  1. Design a dispenser that addresses the problems, discussed above, inherent in spout and spigot dispensers. Describe the design in detail. 
  2. What benefits does your dispenser have when compared to current dispenser options?
  3. How does your idea allow a user to create a unique, customized "cocktail" of ingredients?
  4. Would your design fit onto bottles exactly as current dispensers do? Would it make sense to change the bottle too? If so, how and why?
  5. Include visuals that illustrate your design. You can include anything from a sketch to CAD rendering, but we want to see your own work.

We want responses that think deeply, with specific answers. Go past the broad and obvious.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$111.10 T University of Tennessee
$111.10 Square pic 60 self portrait ink  1 Penn Foster
$111.10 Square pic 60 img 20201203 185411 639 Brock University
$111.10 Square pic 60 wp 20140415 004 Delhi University
$111.10 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$111.10 Square pic 60 jmvi1 Universidad Santo tomas
$111.10 Square pic 60 njphotoshootjanelle Liberty University
$111.10 Picture?width=160 Norwalk Community College
$111.10 A University of Central Florida
$30.80 Picture?width=160 University of Virginia
$30.80 Square pic 60 20220413 071449 UMaT
$30.80 Square pic 60 screen shot 2016 05 22 at 7.27.17 pm Ithaca College
$30.80 A
$30.80 Square pic 60 fb img 15189333738841761 University of Mines and Technology, Ghana
$30.80 Picture?width=160 Universidad Rafael Landivar
$30.80 L State University of New York at Purchase
$30.80 Square pic 60 20140417 181509 4 Baldy View Occupational Programs
$30.80 Square pic 60 snapshot 20160313 29 National Institute of Technology Trichy
$30.80 F University of Arkansas - Little Rock
$30.80 A NMIMS, Mumbai
$30.80 Square pic 60 img 1747 California Institute of Technology
$30.80 Square pic 60 img072 2 Harvard University
$9.50 Square pic 60 ahahahaha Yorkville University
$9.50 Square pic 60 5f07a26e 0d7f 4015 9f1d 1761c6d97696 Queen's University
$9.50 Square pic 60 photo 2 Jacobs University Bremen
$9.50 Square pic 60 untitled Assumption University
$9.50 K University of Texas at Dallas
$9.50 B University of Central Florida
$9.50 D University of Florida
$9.50 Picture?width=160 University of Central Florida
$9.50 K University of Worcester