Can you improve liquid laundry detergent dispensers?
math & sciences product development innovation consumer insights product innovation
top 50%
17 months ago
Small pic detergent dispenser

When most people wash their clothes, they reach for a bottle of liquid laundry detergent. More than 2 billion bottles of liquid detergent were purchased in 2016. However, competition from detergent tablets has slowed the liquid detergent category's growth. Three big issues tend to frustrate users of liquid detergent: inconvenience, having to guess the right amount of detergent to use, and messiness.

We want your help improving the current detergent dispenser options. Today, consumers can choose between a pour spout and a push-button spigot. Both can be messy, heavy and awkward, and they require two hands for operating. Come up with an idea that makes getting liquid detergent into the wash better and you'll make life easier for millions of people. Top solutions will strongly approach the element of customization, from customizing the right amount for a load to uniquely "cocktailing" the perfect mix of detergent + other performance additives for a particular laundry outcome.


Tell us how you would improve the liquid detergent dispenser. Specifically:

  1. Design a dispenser that addresses the problems, discussed above, inherent in spout and spigot dispensers. Describe the design in detail. 
  2. What benefits does your dispenser have when compared to current dispenser options?
  3. How does your idea allow a user to create a unique, customized "cocktail" of ingredients?
  4. Would your design fit onto bottles exactly as current dispensers do? Would it make sense to change the bottle too? If so, how and why?
  5. Include visuals that illustrate your design. You can include anything from a sketch to CAD rendering, but we want to see your own work.

We want responses that think deeply, with specific answers. Go past the broad and obvious.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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Submission questions

What is your age?


Do you have children?


If you have children, state their age(s).

What types of laundry and stains do you often encounter in your washing? Select all that apply.

Casual clothes
Sports uniforms
Oil and grease
"Silent" stains (odor or oils from skin)
Professional wear
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