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Develop a new name and brand for our online marketplace
business marketing communications branding
top 20
88 months ago
Small pic o market

We are one of the largest independent insurance brokerages in the US. As a broker, our job is to represent companies searching the insurance market in finding the best fit and prices for their needs. Most of our customers are businesses, which buy property, casualty, healthcare benefits and other types of company coverage. In addition to our products for businesses, we have access to tons of insurance products for individuals and families. We want to create a new brand and an online marketplace where these products can be purchased.

This is a big transition away from the traditional insurance model -- think neighborhood agent/advisor who sells you auto, home, and life insurance. We want to make insurance more accessible and offer our customers more options, flexibility, and transparency.

Your task is to help us develop a more modern, engaging, inviting and fresh brand to attract individual consumers and a younger digital generation.


Submit 3 names AND 3 taglines for this new brand.

Parameters to keep in mind:

- We want to communicate that this will be a comprehensive "superstore" offering customers tons of options. We will offer more than just auto and home insurance - including healthcare, retirement, financial services, pet insurance, identity theft, legal, etc.

- Try to convey trust with your brand. We want to become a trusted, digital advisor that empowers customers. Insurance is an intimidating purchase, so we need to build confidence and help them make these big decisions.

- Similar to "esurance, powered by Allstate", we will likely use our existing brand in a subtle way. Feel free to add something like "powered by Top-Co".

- Feel free to submit words that are completely made up, or names that communicate insurance, marketplace, and other relevant keywords.


Using your ideas:

By providing a solution to the Challenge and selecting the submit button below, you acknowledge that you understand and agree to the Terms of Use. In addition, you acknowledge that any response to a Challenge shall be deemed a work for hire and hereby transfer all rights and interest in your content and intellectual property to the Challenger to use as it deems appropriate.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
20 Winners
will receive $25 each
$25.00 J University of Georgia
$25.00 Square pic 60 image Wilfrid Laurier University
$25.00 Square pic 60 11160656 668199133285511 989944470714164411 n University of Minnesota
$25.00 Square pic 60 profile University of California, Los Angeles
$25.00 Square pic 60 img 2980 Duke University
$25.00 Square pic 60 img 20150522 005139 University of Texas at Austin
$25.00 Square pic 60 img 5795 University of California, Los Angeles
$25.00 Square pic 60 retrolga University of Providence
$25.00 Square pic 60 image Liberty University
$25.00 Square pic 60 p002 0049 University of Southern California
$25.00 Square pic 60 picc sullivan
$25.00 Square pic 60 headshot DePaul University
$25.00 T fivebranches
$25.00 Square pic 60 11188011 10204890777843211 777929269 o University of California, Irvine
$25.00 Square pic 60 10533115 10204139904568974 1949118828046046564 n City University of New York
$25.00 Square pic 60 1459179 10203936586963878 5267261962589931054 n Northeastern University
$25.00 S University of Michigan
$25.00 Square pic 60 img 1573 University of Michigan
$25.00 A SUNY College at New Paltz
$25.00 Square pic 60 linkedinpic  1 University of Massachusetts
Submission questions

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