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Develop a new name and brand for our online marketplace
business marketing communications branding
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72 months ago
Small pic o market

We are one of the largest independent insurance brokerages in the US. As a broker, our job is to represent companies searching the insurance market in finding the best fit and prices for their needs. Most of our customers are businesses, which buy property, casualty, healthcare benefits and other types of company coverage. In addition to our products for businesses, we have access to tons of insurance products for individuals and families. We want to create a new brand and an online marketplace where these products can be purchased.

This is a big transition away from the traditional insurance model -- think neighborhood agent/advisor who sells you auto, home, and life insurance. We want to make insurance more accessible and offer our customers more options, flexibility, and transparency.

Your task is to help us develop a more modern, engaging, inviting and fresh brand to attract individual consumers and a younger digital generation.