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QUICK SOLVE: What would make you change to a digital-only bank?
business banking financial consumer insights
top 6
21 months ago
Small pic digital

What features, offers, or benefits would compel you to switch from your current bank or financial services company to a new digital-only bank with no physical branches. Be specific! No insight is too small or complex.


Complete one of the following:

Option 1: 3 prizes x $500

  1. What features, offers, or benefits would you need to switch to a digital only bank?
  2. Include potential barriers or problems in a digital only bank that worry you.
  3. Who is your current bank and what’s good or bad about them?
  4. If applicable, tell us about any time you’ve changed banks before, and why you decided to change. Please indicate which category you fall into:
    I switched banks completely - Closed all my accounts with a bank and transferred to a new bank
    I switched accounts - Closed one account and opened a similar account with another bank
    I added an account - Opened a new account with a new bank, kept my other accounts

Option 2: 3 prizes x $500

Design an ad that communicates features and benefits of a digital only bank that would compel millions of people like you to switch to this bank. You are encouraged to include moodbards, mock billboards, or concept sketches--anything that visually describes a compelling banking offer or specific feature.


Note: Prizes will be given for both Options. Feel free to participate in both!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 3 share $1,500 Next 3 share $1,500
$500.00 T University of Tennessee
$500.00 Square pic 60 img 7778