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How to make Packaging more delightful for an online ordered Birthday Gift?
$1,600
top 50%
161
submissions
DONE
96 months
More and more, we are ordering gifts online and have them shipped directly to their recipients. However, there's got to be something more exciting than a plain brown cardboard box, a cinched gift sack, or a computer generated note.
We believe digitally-enabled packaging features could help add some much-needed delight to the gift opening experience, through surprising, personalizing, and/or adding some fun to the package!
Deliverables
Propose a way senders can customize Packaging for online Birthday Gifts, that will impress the recipient. In your response, be sure to include the following 4 items:
- Describe your idea in detail. Provide visual illustrations.
- How could the sender personalize it during online ordering?
- What technology is needed to make this possible? How does it work? Who offers this technology?
- How could the recipient interact with the package and the gift giver?
CRITERIA: We're especially interested in new and emerging technology.
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Submissions will be graded on the following criteria:
- Meets Deliverables
- Creativity
- Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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