How can we gamify the digital pharmacy experience?
business healthcare technology medicine apps gamification
top 16
5 months ago
Small pic pharmacy

When companies look for ways to innovate and disrupt the health care industry, the pharmacy stands out as an area of great promise. Our health care company wants to focus on ways we can create a gamified digital pharmacy app that will achieve three key goals:

  • Improve health literacy;
  • Improve medication adherence; and,
  • Develop familiarity with the app through frequent use.

We want your help brainstorming a gamified app that will achieve these goals by making the digital pharmacy experience engaging. More specifically, the app needs to:

  1. Use gamification to encourage people to use the baseline features;
  2. Educate the user about the pharmacy;
  3. Educate the user about that individual's prescriptions and conditions; and,
  4. Increase user adherence to their medications and refills.

The best ideas will find ways to encourage app use both for patients with existing medications or conditions and users who have no current prescriptions. We have a set of baseline app features our app will need to include:

  • Automatic prescription refill and renewal enrollment options, as well as unenrollment;
  • The ability to make refill requests if the user no longer has eligible refills;
  • Claims information for past or current claims;
  • Alerts;
  • Recent orders and their statuses;
  • Find pharmacies near you, with comparison of pricing based on your claims info and coverage;
  • Price a medication and compare drug costs; and,
  • Contact us.

We are also interested in ways taking a photo of a medication label can be used to refill a prescription.


Tell us how to you should create the gamified digital pharmacy app that would meet our goals. Specifically, answer the following in detail:

  1. Explain your idea for a gamified app that will achieve our goals. The entire app experience could be gamified, or a game could exist as a section of the app. Provide a thorough explanation for how your gamification would:
    1. Improve health literacy;
    2. Improve medication adherence; and,
    3. Develop familiarity with the app through frequent use.
  2. How would your gamification idea aid in the user understanding and completing the baseline features, listed above?
  3. What other features would your gamification allow users to do specific to their condition or health?
  4. What apps have used gamification in ways that hooked or engaged you? What did they use that gamification to achieve?
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Level of Detail
  • Clarity
  • Innovation
  • Proof/rationale
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