Propose your new idea for a digital service (web portal or mobile app) that makes life easier for those who own or rent cars.  Specifically, please answer the following:

1. How does your digital service work?  

2. What value does your digital service provide to customers? 

3. Who is the target audience for your digital service?  Which customers would find it most valuable or appealing?  

4. Please describe the ideal context for your digital service.  For example, in what type of area (ex: rural, urban...) do you see your digital service being most valuable or effective? 

Considerations:  

-Your digital service does not need to require access to the vehicle or its data.  Access to the vehicle or its data could enhance the service but it could be executed without it.  

-Your digital service does not need to be relevant specifically to you or the Millennial demographic.  For example, it could be most relevant for Baby Boomers, young parents, retirees, etc.  

-Please avoid ideas related to autonomous driving.  We are seeking ideas that could be implementable within one year.

-Visuals are a bonus!

-If you have more than one idea for a digital service, please keep them organized within a single submission.

Eligibility:

Any individuals (including but not limited to employees, consultants, independent contractors and interns) who have, within the past six (6) months, held employment with or performed services for Mercedes-Benz Research & Development North America, Inc. or any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Challenge are not eligible to enter or win.