Can you propose a new digital service that makes life easier for drivers?
computer science mobile applications customer satisfaction web applications customer experience ideation innovation mobile technology idea generation vehicles transportation connectivity
top 50%
18 months ago
Small pic challenge

Always striving to be top of the line in luxury and innovation, Mercedes-Benz is seeking new ideas for a digital service that makes life easier for those who own or rent a car.  A digital service is a web portal or mobile app that a customer could use to improve their experience with their vehicle.  There are many areas where a new digital service could make life easier.   Consider the following examples:

-renting a car and having it delivered to you

-paying for your gas at the gas station directly from your smartphone

-ordering a car wash to be performed at your desired location (ex: home, office, etc)


Propose your new idea for a digital service (web portal or mobile app) that makes life easier for those who own or rent cars.  Specifically, please answer the following:

1. How does your digital service work?  

2. What value does your digital service provide to customers? 

3. Who is the target audience for your digital service?  Which customers would find it most valuable or appealing?  

4. Please describe the ideal context for your digital service.  For example, in what type of area (ex: rural, urban...) do you see your digital service being most valuable or effective? 


-Your digital service does not need to require access to the vehicle or its data.  Access to the vehicle or its data could enhance the service but it could be executed without it.  

-Your digital service does not need to be relevant specifically to you or the Millennial demographic.  For example, it could be most relevant for Baby Boomers, young parents, retirees, etc.  

-Please avoid ideas related to autonomous driving.  We are seeking ideas that could be implementable within one year.

-Visuals are a bonus!

-If you have more than one idea for a digital service, please keep them organized within a single submission.


Any individuals (including but not limited to employees, consultants, independent contractors and interns) who have, within the past six (6) months, held employment with or performed services for Mercedes-Benz Research & Development North America, Inc. or any organizations affiliated with the sponsorship, fulfillment, administration, prize support, advertisement or promotion of the Challenge are not eligible to enter or win.

    Submissions will be graded on the following criteria:
  • Authenticity
  • Human Benefit
  • Innovation
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$58.80 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$58.80 Square pic 60 wp 20140415 004 Delhi University
$58.80 Square pic 60 20180414 023620940 ios Louisiana State University
$58.80 Square pic 60 img 7778 University of Oregon
$58.80 Picture?width=160 Virginia Commonwealth University
$58.80 M California Polytechnic State University
$58.80 Square pic 60 29027236 873167052885833 5230425858156583031 n 1.46.48 pm George Mason University
$58.80 Picture?width=160 Michigan Technological University
$58.80 R University of California, Merced
$58.80 Picture?width=160 Mississippi State University
$58.80 G Dalhousie University
$58.80 J N/A
$58.80 L Cornell University
$58.80 M Rutgers, The State University of New Jersey
$58.80 A
$58.80 Square pic 60 img 20161010 085036 COLLEGE OF ENGINEERING TRIVANDRUM
$58.80 Square pic 60 20140818 133903 Penn Foster
$15.40 Square pic 60 img072 2 Harvard University
$15.40 Square pic 60 pic University of Maryland
$15.40 Square pic 60 img 3059 University of Central Missouri
$15.40 J Louisiana State University in Shreveport
$15.40 M Siena University
$15.40 Square pic 60 082 Penn Foster College
$15.40 Picture?width=160 Tilburg University
$15.40 Square pic 60 download
$15.40 Square pic 60 jeff cohn face larger University of Colorado
$15.40 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$15.40 B University of Western Ontario
$15.40 Square pic 60 imagesld5018q5 K. J. Somaiya College of Engineering, Mumbai
$15.40 H Aston University
$15.40 T University of Missouri - Columbia
$15.40 V Stratford university
$15.40 E Southern New Hampshire University
$15.40 J Penn Foster
$15.40 M University of the Incarnate Word
$15.40 Square pic 60 64027 849861369099 8204293 n West Virginia University
$15.40 M fresnostate
$15.40 H Northeastern University
$15.40 Picture?width=160 Swarthmore College
$15.40 J St. John's University
$15.40 Square pic 60 wikimania hk   august 9th   18   colours   1200px Stanford University
$15.40 Square pic 60 aaeaaqaaaaaaaanaaaaajdrlnte5mjqwltniotetndmxmy04n2mzltvjognlnwqzztfinq University of Moratuwa
$15.40 Square pic 60 profile University of North Carolina at Charlotte
$4.80 Square pic 60 11061729 10153291816037422 8610228348602706849 o University of Florida
$4.80 L Penn Foster College
$4.80 S Rensselaer Polytechnic Institute
$4.80 Square pic 60 1 University of Pennsylvania
$4.80 Square pic 60 brock Brock University
$4.80 J Johns Hopkins University
$4.80 Square pic 60 10517237 880236615324332 1904032164622033652 o Iowa State University of Science and Technology
$4.80 J New School University
$4.80 A
$4.80 Picture?width=160 McMaster University
$4.80 S National Institute of Technology Trichy
$4.80 Square pic 60 img 0737 Marist College at Poughkeepsie
$4.80 S Missouri University of Science and Technology
$4.80 I University of Sydney
$4.80 Picture?width=160 Indian Institute of Technology - Kanpur
$4.80 K New York University
$4.80 Picture?width=160 Texas A&M University
$4.80 R Wright State University
$4.80 Square pic 60 ka sir slippy Georgia Institute of Technology
$4.80 Square pic 60 urxyiycmajk0smfjdqjwh sj xelqeil2 85fg4izfw University of California at San Diego
$4.80 Square pic 60 img 5702 Penn Foster
$4.80 Picture?width=160 Indian Institute of Technology Kharagpur
$4.80 Square pic 60 dsc 0123 Northwest Missouri State University
$4.80 Square pic 60 12795452 10156791845770413 3211669591256206269 n NUST Business School
$4.80 A University of New Hampshire
$4.80 Square pic 60 2015 06 22 19.47.29 University of Rochester
$4.80 Square pic 60 ahahahaha Yorkville University
$4.80 A University of Waterloo
$4.80 Square pic 60 12308493 10201029305732303 1442379250838636915 n Christ University
$4.80 Square pic 60 45774 10152580103270089 50431581 n University of Waterloo
$4.80 Picture?width=160 Karlsruhe Institute of Technology
$4.80 Square pic 60 15622474 10207078631995958 5708997490654909915 n Indian Institute of Technology - Kanpur
$4.80 Square pic 60 linux.blackarch.1 Delhi university
$4.80 U NUST
$4.80 K Carleton University
$4.80 Square pic 60 screen shot 2016 09 21 at 3.22.34 pm Florida Gulf Coast University
$4.80 Square pic 60 1512460 865550346824852 2040412867902923889 n Elgin
$4.80 S University of King's College
$4.80 A Monash University
$4.80 K University of Texas at Dallas
$4.80 Square pic 60 photo.aspx Bucknell University
$4.80 E Appalachian State University
Submission questions
Drag and drop photos or image files into your solution 0 characters Average: 1713 characters
    Your solution must be at least 0 characters long