How can we bring R5's music to a college-aged audience?
business marketing music business branding disney
top 11
14 months ago

Selena Gomez, Demi Lovato, and Miley Cyrus have all had their careers take off in different directions but share one common theme: success with Disney. R5 is a pop-rock group consisting of Lynch family members Rocky, Ross, Riker, and Rydel along with their family-friend Ellington. The band has a huge following and established hits such as "Loud", "Let’s Not Be Alone Tonight", "Smile", "All Night", and more.

The band is older now (spanning ages 19-23) and the group is ready to have fans the same age. Transitioning from a younger audience like R5s to the college-aged demographic is no easy feat though. What steps can be taken to ensure R5's music and image can keep pace with their listener's changing interests?


Propose a method to allow the college aged audience to explore, understand and appreciate the band R5 as the strong pop rock act they are and not as they are currently perceived, a bubble gum pop band:

1. What strategy and actions can bring R5 to the college demographic?
2. How would you execute this strategy effectively?
3. Why do you believe this strategy will be successful?

Things to consider:

- Including sketches, drawings, mock-ups, charts, graphs or any other visuals to support your argument is strongly encouraged

- Winning submissions will clearly outline an effective and practical strategy to bring R5 to an older audience

This challenge has received 269 submissions
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