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How can we bring R5's music to a college-aged audience?
business marketing music business branding target audience disney
$500
top 11
269
submissions
DONE
52 months ago
Small pic r5

Selena Gomez, Demi Lovato, and Miley Cyrus have all had their careers take off in different directions but share one common theme: success with Disney. R5 is a pop-rock group consisting of Lynch family members Rocky, Ross, Riker, and Rydel along with their family-friend Ellington. The band has a huge following and established hits such as "Loud", "Let’s Not Be Alone Tonight", "Smile", "All Night", and more.

The band is older now (spanning ages 19-23) and the group is ready to have fans the same age. Transitioning from a younger audience like R5s to the college-aged demographic is no easy feat though. What steps can be taken to ensure R5's music and image can keep pace with their listener's changing interests?