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Disrupt insurance for new home buyers
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75 months ago
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The purchase of a home is one of the most expensive and important purchases you will ever make. You and your mortgage lender will want to make sure the property is indeed yours and that no one else has any claim on your property. Title Insurance, which is purchased through a License Title Agent, protects your interests and the interests of the lender, should a claim be made against your property. The insurance is necessary because title disputes, or claims that a property is owned by more than one party or encumbered by a lien or tax, are common themes in the American court system. Without the insurance, the buyer could expose themselves to outstanding issues, liens, taxes or prior utility assessments just to name a few. Watch this video to learn a bit more about how title insurance works.

The Problems:

- Home buyers (especially new ones) have not historically paid attention to who they use as a title agent to purchase title insurance and consider it just another fee when buying a home.

- Mortgage brokers and real estate agents tend to influence the homebuyer as to what title agents or title companies they use to purchase the title insurance

- Title agents and the title insurance they sell is highly regulated at the state and federal level


We need your help in rethinking the way title insurance is sold. Rather than relying on mortgage brokers or real estate agents to promote us, we want to find new ways of bringing awareness to a home buyer for this one-time purchase.

Submit the following:

1) How would you connect with home buyers? (direct or through another channel?)

2) What products, resources, or relationships would be needed to execute this plan?

3) Why would this approach resonate with the home buyer and cause them to select us to represent them in purchasing title insurance.

4) (optional) sketches, drawings, mock-ups, charts, graphs or any other visuals to support your idea


- Title insurance has to be sold through a licensed Title Agent, but the best submissions will find a new way to encourage home buyers to select us as their Title Agent.

- Your idea could be a product (app, site, etc), marketing campaign (ads, video, etc), proposed change to the system of how title insurance works (do some research!), or anything else you think will help reach our goals.

- Winning ideas will be ORIGINAL, CREATIVE, and most importantly FEASIBLE. Lobbying to change the laws and controls around title insurance is not feasible.

- Click here to learn more about title insurance and how it works

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$150.00 Square pic 60 launch headshots final 0018 New York University
$150.00 Square pic 60 11071661 1388231878161335 1245726389706509831 o Babson College
$150.00 B University of Central Florida
$150.00 Square pic 60 10437010 808650609153264 2876752919710608049 n Arizona State University
$50.00 Square pic 60 10629427 10205078806786643 825217434598021450 o University of Michigan
$50.00 Square pic 60 10672422 10202916205082150 2161293877113980620 n Hofstra University
$50.00 Square pic 60 image Florida State University
$50.00 Square pic 60 11130154 1004852249534220 2727675174053426496 n University of South Florida
$50.00 Square pic 60 1409272101877 University of Cincinnati
Submission questions

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