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What is your creative or DIY solution for food and beverages?
food science product development product design creativity food innovation food & beverage packaging food preparation
top 50%
64 months ago
Small pic diy

Gen Z and Millennials express their unique and creative ideas through doing and making things themselves and by adding a personal touch to what they consume. This is evident in their food choices, as they often seek opportunities to recreate, mix, customize, and re-purpose their foods and beverages. The increasingly popular do-it-yourself products, such as pickling kits, fermentation kits, and meal kits, cater to this consumer craving for personalized, DIY food and beverage options.

We would like to use YOUR ideas to introduce new DIY food and beverage product solutions that are not currently sold in market!


Propose a new idea for a food or beverage product, package, or concept that meets at least one of the following criteria:

  • -can be re-used
  • -can be used in a new way
  • -can be mixed and matched to create something at home.

*Please make sure your proposal focuses on food and beverages!  We are not interested in ideas for kitchen equipment or meal kits shipped to home (which already exist).

In your proposal, please answer the following:

  1. Describe your food or beverage product. What food or meal category does it fall under? When would the consumer eat it or utilize it?
  2. Explain what makes it DIY, customizable, or creative. How can it be re-purposed, re-used, or put together to create something new?
  3. Would your idea appeal to Millennial and Gen Z consumers? Why or why not?
  4. Please include a visual if it will help to illustrate your idea.


We are seeking ideas for new food solutions that are not currently sold in market.

Please consider, but do not feel limited to, the following categories:

  • -beverages
  • -on-the-go snacking
  • -meal solutions
  • -food additives
  • -flavor combinations
  • -sauces/condiments
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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