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QUICK SOLVE: Help us create a snack for both you and your dog!
Challenge Type: product
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$1,600
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20 months

Dogs aren't just a pet in your household.. They're part of the family! 

We're on a mission to connect furry friends to the people they love. That means innovating at the forefront of bridging the gap between dogs and their humans! We're looking to Millennial & Gen Z problem solvers for out-of-the-box ideas for snacks that are consumable for owners and their dogs. Imagine that? Tasty treats for you that are safe and delicious for your dog!

So we want to know, what is your innovative idea for a human snack that is delicious for doggies too... and what does the occasion look like when you're sharing this snack? Think... Early morning walking the dog while sharing a snack, Work time lunch break with your fuzzy companion, relaxing on the couch at the end of the day with your best friend.

Deliverables
  1. What is your idea for the perfect snack that is delicious and nutritious for both human and dog? Consider the following:

    • What kind of snack is this and what ingredients should it consist of?
    • Why would you choose this snack instead of sharing meal leftovers?
    • Where would you find this product in-store and what kind of packaging would you expect to entice pet-lovers to purchase?
  2. Please explain in detail what the snacking occasion would look like when sharing your snack idea between owners and dogs? This is not a situation where you throw