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Doritos' “Legion of the Bold”
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Doritos is creating a new platform for creative students to have an ongoing voice in the Doritos brand. The name of the platform is "Legion of the Bold," and its main purpose will be for fans to help improve the Doritos brand through creative participation. From writing, to photography, to design and video-making, Doritos wants to see what their fans are made of.

The problem is raising awareness for this new platform. Doritos needs its creative fans to know the platform exists, and persuade them to get excited about learning more and participating.


Create a hypothetical marketing campaign to spread awareness for the “Legion of the Bold” at your campus, and to get creative Doritos fans to sign up for the platform. Be sure to include:

1) What channels on campus you would use to target the most creative students

2) How you would use social media to drive awareness and signups

3) Any cool and innovative guerrilla marketing tactics that could generate momentum and excitement


1) Please avoid focusing on viral videos to raise awareness. Doritos already has one in the works

2) Definitely check out the new Legion of the Bold platform for guidance and inspiration

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $150 each
5 Honorable Mentions
will receive $50 each
$150.00 B University of California at Davis
$150.00 E Appalachian State University
$150.00 J University of Southern California
$150.00 T North Carolina State University
$150.00 A Temple University
$50.00 Square pic 60 img 2807 University of California at Davis
$50.00 K Johns Hopkins University
$50.00 H Syracuse University
$50.00 Square pic 60 misty Full Sail University
$50.00 J California State Polytechnic University, Pomona
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