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What if it were your job to revamp the DraftKings loyalty rewards program?
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26 months ago
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Congratulations! You've just been hired by DraftKings' CEO Jason Robins to reimagine DraftKings' loyalty (rewards) program from the ground up. Here is an overview of DraftKings' current loyalty program. (If the loyalty program link does not work, see the attached PDF at the bottom of this challenge.)

For more context, DraftKings has expanded its products to include Sportsbook (sports betting) and Casino (casino games such as Blackjack), two great complements to the DraftKings Daily Fantasy Sports product. Now we want you to reimagine a seamless program to support the entire business. Keep in mind, the goal of the loyalty program is to increase product adoption and acquire new members.