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How can we make the drinkable product that's perfect for you?
food science product development food consumer insights cpg beverage
$1,600
top 50%
178
submissions
DONE
40 months ago
Small pic broths

At Del Monte Foods, we make a wide range of broth , tomato, fruit, and vegetable products. Now, we want you to take our flavor-forward approach to the beverage world.

We believe that drinkable products made with vegetables, broth, tomatoes, and fruit will soon be an integral part of today's busy lifestyle. As part of that, we want you to tell us what you want from these types of products, when you would consume them, and where. With your help, we'll have the perfect line of healthy and delicious beverages for you and your friends!

Deliverables

Help us come up with the next great drinkable product that uses broth, tomato, fruit, and/or vegetables. Your idea could be a meal, a mini-meal, or a snack, but you must answer the following questions in detail:

  1. What is your idea for a drinkable product? In your answer, include:
    1. The ingredients. Be specific: don't just indicate broth, tomato, fruit, or vegetables, but what kinds of broth, tomato, fruit, or vegetable.
    2. The flavor profile. In addition to the main ingredients, what spices and flavors should we include? Is it sweet? Savory? Some combination of the two?
    3. How and when the product would be consumed. Will it replace something the person already consumes? Will it be consumed with something else?
    4. Where would expect to find this product? A grocery store? A coffee shop? A convenience store? Somewhere else?
  2. What would the packaging be for your product?
    1. How does the packaging impact or aid the way in which it is consumed?
    2. How does the packaging make single-serve or multi-serve use evident to the consumer? 
    3. Upload a visual to illustrate your idea.
  3. Who is the target consumer? Why is it a perfect fit for this person?
    1. What are the benefits of consuming the product?

AVOID: We are not looking to make just another smoothie or juice. We want your product to stand out from the many beverages available on the market. Your idea must use fruit, vegetables, broth, or tomatoes as the main ingredient.

NOTE: If you attach your submission as a PDF, PPT, Word Doc, or other file type, you must still paste your answer text into the body of the submission window. Failure to do so will result in a lower score.

Answers must be submitted in English.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
You can submit up to 3 times for this challenge.
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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