What new cleaning or laundry product will make your chores more enjoyable?
business product development product design idea generation product innovation cleaning packaging benefits
$800
top 8
109
submissions
DONE
13 months ago
Small pic household cleaning 1

Our challenge is all about a necessary evil in our lives: household cleaning & laundry!  We know most Millennials probably aren't thrilled about the idea of cleaning their homes (or apts) and doing laundry, so we want to hear your ideas for new products that will make cleaning and laundry as preferable and painless as possible!

**The top 4 ideas in each product category (cleaning products, laundry products) will win $100 each.  You can submit to this challenge up to 2 times and it is possible to win in both categories.**

Deliverables

Propose a new idea for either a household cleaning product or a laundry productWe know household chores aren't fun, so it's important that your new product idea makes cleaning or doing laundry more enjoyable and/or easier!  Please answer the following:

  1. What would you name your product idea / concept?  (can be a brand name or product name) 1pt
  2. Describe how your product works / what it does 2pts
  3. What are the main benefits of the product? 3pts
  4. What would it look like? (describe or provide a visual of the packaging) 1pt
  5. Provide a brief advertising idea that would convey why your product is awesome! 3pts 

This challenge will be scored out of a total of 10 points!  Please see values next to deliverables.

Considerations: Laundry product ideas should be specific to cleaning clothes.  We are NOT interested in ideas that relate to drying.

    Submissions will be graded on the following criteria:
  • Overall Score
You can submit up to 2 times for this challenge.
Leaderboard
Top 8 share $800
$100.00 G University of Delaware
$100.00 R University of California, Merced
$100.00 Picture?width=160 Middlesex University
$100.00 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$100.00 A
$100.00 Square pic 60 img 8396 University of Central Florida
$100.00 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$100.00 Square pic 60 image University of Wisconsin
Submission questions

What is your gender?

(Required)
female
male
prefer not to say

What is your age?

(Required)
under 18
18 - 22
23 - 26
27 -30
30+

Who do you currently live with?

(Required)
I live by myself
l live with a partner / spouse
I live with friends / roommates
I live with my parents

Is your idea for a laundry product or a cleaning product?  *Remember you can submit two times if you have an idea for both categories, but please limit one idea per submission.

(Required)
household cleaning
laundry
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