Next Challenge: How would you induce loyalty with an infrequent purchase like tires?
What new food product will fit perfectly with the latest eating styles?
food science product development creativity nutrition food trend analysis innovation food & beverage health idea generation consumer insights
See more like this check out our active challenges
$1,600
top 50%
190
submissions
DONE
7 months ago
Small pic kroger 2018 1

Health trends we've seen over the last few years have brought an increased focus to the foods we are eating and pushed a number of distinct eating styles into the mainstream.  For example, you are probably familiar with some (or all!) of the eating styles below:

  • vegetarian - excludes meat or sometimes other animal products 
  • flexitarian - largely plant-based diet with some meat products occasionally 
  • vegan - excludes all animal products, including milk, eggs, and honey
  • paleo - excludes processed foods and ingredients and modeled off our historic hunter-gatherer diet
  • pegan - a combination of paleo + vegan
  • whole 30 - excludes additives, alcohol, dairy, and read more here!
  • gluten free - excludes foods containing gluten
  • keto - excludes carbs with an emphasis on meat and healthy fats
  • FODMAP - focus on consuming short-chain carbohydrates to reduce digestive issues (read more here)

People are going to great lengths to design their diets to meet their nutritional, environmental, and lifestyle preferences, and this often involves extra effort putting together meals and making things at home.  So, how can we make it easier when they are shopping in a food store to find things they really want but typically can't buy?

Deliverables

We are interested in bringing a new food product into stores that will meet the specific preferences of one of today's eating styles.   First, answer the survey questions below to select the eating style your product idea supports.  Then, answer the following in the open text box:

  1. What is your new food product idea that will support the eating trend you selected or added (if you selected "other") in the survey question?  
    • This should be a new offering that people can't easily find in stores today.
    • It should appeal to someone following a specific eating style that you select in the survey questions.
    • Ex: You may be a vegan that has to make a certain food or recipe at home. Your idea could suggest that a food store offers this as a finished product that you could easily buy. 
    • Please be encouraged to submit an idea that would appeal to you personally!  For example, if you are doing whole 30, share an idea for a food you'd love to buy!
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$52.60 Square pic 60 matthew gaiser calgary bow headshot 1 Queen's University
$52.60 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$52.60 M University of Connecticut
$52.60 Square pic 60 18278775 300478530383888 3363935450335225700 o 1 Liberty University
$52.60 Picture?width=160 Florida State University
$52.60 Picture?width=160 University of Central Florida
$52.60 Picture?width=160 London School of Economics
$52.60 K Penn Foster
$52.60 C Katholic University of Leuven
$52.60 Square pic 60 11064735 957342190967143 4098873516187995759 n Stetson University
$52.60 D University of Toronto
$52.60 Square pic 60 debolina moitra image1 UNIVERSITY OF CALCUTTA
$52.60 Square pic 60 brock Brock University
$52.60 Square pic 60 screen shot 2016 02 23 at 9.25.04 am Instituto de Empresa
$52.60 J University of Manchester
$52.60 G San Jose State University
$52.60 D The Catholic University of America
$52.60 Picture?width=160 New York Film Academy (LA)
$52.60 Picture?width=160 Arizona State University
$13.80 Picture?width=160 Memorial University of Newfoundland
$13.80 Picture?width=160 Fontbonne University
$13.80 J New School University
$13.80 Square pic 60 10636591 10204486580338652 7352904898954286497 o Connecticut College
$13.80 Square pic 60 screenshot 20180710 113027 crop 258x258 96x96 Null
$13.80 S University of Central Florida
$13.80 Square pic 60 fesslerphoto University of Michigan
$13.80 Square pic 60 batten senior shoot 46 West Chester University
$13.80 D University of Miami
$13.80 Square pic 60 img 20190209 091039 Christ College, Rajkot
$13.80 G University of Nottingham Malaysia
$13.80 Picture?width=160 University of Pune
$13.80 A Penn Foster
$13.80 Square pic 60 davos Oregon State University
$13.80 Square pic 60 myavatar University of Houston-Downtown
$13.80 R University of California, Merced
$13.80 K University of Waterloo
$13.80 Picture?width=160 York University
$13.80 C Centennial College
$13.80 Picture?width=160 University of Central Florida
$13.80 Picture?width=160 University of Central Florida
$13.80 M SJMSOM, IIT Bombay
$13.80 J Penn Foster
$13.80 Square pic 60 10341511 869957326353724 1047128435534609770 n University of Michigan
$13.80 N San Francisco State University
$13.80 Square pic 60 dre markowski University of Oregon
$13.80 Picture?width=160 N/A
$13.80 Picture?width=160 Cochin University of Science and Technology
$13.80 Square pic 60 mindsumo dp University of Florida
$4.30 W University of Washington
$4.30 Picture?width=160 Humboldt Universitat
$4.30 T University of Tennessee
$4.30 K UCLA
$4.30 L
$4.30 Square pic 60 picsart 1434993425862 Miami University
$4.30 S University of Baltimore
$4.30 Square pic 60 2018 10 12 15 28 24 248 01 Penn Foster
$4.30 J N/A
$4.30 Square pic 60 img 5276 University of Texas at Austin
$4.30 Picture?width=160 Yorkville University
$4.30 Square pic 60 20180310 092343 Wake Forest University
$4.30 Picture?width=160 stockholms universitet
$4.30 Square pic 60 dsc02271 Indian Institute of Technology - Kharagpur
$4.30 Square pic 60 51438009 379341412621980 6519140415453528064 n St. Stephen's University
$4.30 Picture?width=160 Egerton university.
$4.30 Picture?width=160 Michigan State University
$4.30 Picture?width=160 Villanova University
$4.30 S Penn Foster
$4.30 Square pic 60 20190812 104543 University of Mines and Technology, Ghana
$4.30 Square pic 60 20190820 123809 University of Mines and Technology, Ghana
$4.30 Picture?width=160 University of British Columbia
$4.30 Square pic 60 1 www.coursera.org
$4.30 S mumbai university
$4.30 Picture?width=160 Ohio State University
$4.30 Square pic 60 natgeo07 Penn Foster
$4.30 E Grant MacEwan University
$4.30 Square pic 60 img 20180223 155726 975 University of Alabama at Huntsville
$4.30 C Penn Foster
$4.30 S Penn Foster
$4.30 D Engineering
$4.30 B Enmur
$4.30 K Penn Foster
$4.30 Square pic 60 img 20190123 wa0021 University of Mines and Technology,Ghana
$4.30 Square pic 60 img072 2 Harvard University
$4.30 Square pic 60 6 Penn Foster
$4.30 Square pic 60 18582376 315058848915493 7918317371237071114 n mumbai
$4.30 Yhgqzeae normal State University of Haiti (UEH)
$4.30 G Mumbai university
$4.30 M Dickinson College
$4.30 Square pic 60 ahahahaha Yorkville University
$4.30 P
$4.30 Square pic 60 img 20181003 wa0001 Bells University of technology
$4.30 S National Institute of Fashion Technology, Mumbai
$4.30 Square pic 60 20170718 110500 Jacobs University Germany
$4.30 Picture?width=160 University of Winnipeg
Submission questions

What is your age?

(Required)
under 18
18 - 22
23 - 26
27 -30
30+

What is your gender?

(Required)
female
male
prefer not to say

Do you personally follow any of the eating styles / diets below?  Please review the definitions we provided in the background section, and check any that apply to you.

(Required)
vegetarian
flexitarian
vegan
paleo
pegan
whole 30
gluten free
keto
FODMAP

What eating style are you choosing for your new product idea?  If you are choosing between two that are similar, please select the one that you feel your product idea best serves.

(Required)

If you selected "other" above, please identify and explain the eating trend that your idea supports.

What meal category does your new product belong in?  Please select all that apply.

(Required)
breakfast
snack
lunch or dinner
beverage
dessert
on-the-go
Drag and drop photos or image files into your solution 0 characters Average: 1649 characters
    Your solution must be at least 0 characters long
    Contact Us