Health trends we've seen over the last few years have brought an increased focus to the foods we are eating and pushed a number of distinct eating styles into the mainstream.  For example, you are probably familiar with some (or all!) of the eating styles below:

• vegetarian - excludes meat or sometimes other animal products 
• flexitarian - largely plant-based diet with some meat products occasionally 
• vegan - excludes all animal products, including milk, eggs, and honey
• paleo - excludes processed foods and ingredients and modeled off our historic hunter-gatherer diet
• pegan - a combination of paleo + vegan
• whole 30 - excludes additives, alcohol, dairy, and read more here!
• gluten free - excludes foods containing gluten
• keto - excludes carbs with an emphasis on meat and healthy fats
• FODMAP - focus on consuming short-chain carbohydrates to reduce digestive issues (read more here)

People are going to great lengths to design their diets to meet their nutritional, environmental, and lifestyle preferences, and this often involves extra effort putting together meals and making things at home.  So, how can we make it easier when they are shopping in a food store to find things they really want but typically can't buy?