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How can an auto/property insurance company better engage with consumers under 35?
business insurance consumer insight brand development idea generation product ideation
top 50%
5 months ago
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We are a leading auto and property insurance company so keeping up with how to engage our clients is always a top priority. Lately we have noticed that things such as where you live, your age, and life goals really play a role in how you engage with your insurance company.

We are looking to better engage with consumers under 35. We would like detailed ideas and insights to better engage and understand this demographic. This can be a brand new idea or improvements to current methods.


Please answer the following:

1) In detail describe how you think an insurance company should engage with the Millennial and Gen Z demographic. (Under 35)

  • How would your idea make insurance more interesting?
  • How would you measure engagement?
  • How would you measure the success of engagement? 

2) In detail describe why you think your idea would be successful from a consumer stand point?

  • What can a company do to build trust and show they are reliable?
  • What does this demographic look for in an insurer?

3) What unique needs do consumers under 35 have from an insurer?

    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
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Next 15%
will share $400
Next 25%
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Actual individual rewards will be based on the total number of eligible solutions.
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