|Next Challenge: Calling Millennials and Gen Z! How should we redesign the exterior of our cakes to sell in grocery stores?|
We are a leading auto and property insurance company so keeping up with how to engage our clients is always a top priority. Lately we have noticed that things such as where you live, your age, and life goals really play a role in how you engage with your insurance company.
We are looking to better engage with consumers under 35. We would like detailed ideas and insights to better engage and understand this demographic. This can be a brand new idea or improvements to current methods.
Please answer the following:
1) In detail describe how you think an insurance company should engage with the Millennial and Gen Z demographic. (Under 35)
- How would your idea make insurance more interesting?
- How would you measure engagement?
- How would you measure the success of engagement?
2) In detail describe why you think your idea would be successful from a consumer stand point?
- What can a company do to build trust and show they are reliable?
- What does this demographic look for in an insurer?
3) What unique needs do consumers under 35 have from an insurer?
Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
|$71.40||Rita Yip University of Auckland|
|$71.40||Matthew Gaiser Queen's University|
|$71.40||Sharicia Mason Jacobs University Bremen|
|$71.40||Prithvi Raj Bhupathi RMIT University|
|$71.40||BENSON DURIAS Mindanao State University - Iligan Institute of Technology|
|$71.40||ERIKA FERNANDES Mumbai|
|$71.40||AADHITHYA SUJITH Bangalore Institute of technology|
|$71.40||Benjamin Mpolokoso New Jersey Institute of Technology|
|$71.40||Tabitha Norton University of Toronto|
|$71.40||Tetiana Ryzhankova Georgian College|
|$19.00||Tasha Smith University of Kentucky|
|$19.00||Jacqueline Duong University of California, Los Angeles|
|$19.00||Vojvoda Vuk FHNW|
|$19.00||Aphilile Saho University Of Fort Hare|
|$19.00||Kgaugelo Mohlamonyane University of South Africa|
|$19.00||Chike Uke Nnamdi Azikiwe University Awka, Nigeria|
|$19.00||Alia Le George Mason University|
|$19.00||Patience Kabura San Jose State University|
|$19.00||Nicholas Mwangi KCNP|
|$19.00||Shreyansh Sarkar Saint Xavier's College|
|$19.00||Maneesh Srivastava GAUTAM BUDDH TECHNICAL UNIVERSITY|
|$19.00||K B Ferris State University|
|$19.00||Inacio Navele Escola de Jornalismo, Maputo|
|$19.00||Ali Naqi University of London|
|$19.00||Jerom Palimattom Tom Mar Athanasius College Of Engineering|
|$19.00||Shahid Nazir PTU|
|$5.60||Junye Ou University of North Carolina at Chapel Hill|
|$5.60||Phillips Staninski University of Chicago|
|$5.60||Venilson Silva Federal University of Piaui|