21-38 year olds: Help us name our new clear aligner product line!
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This challenge is intended for solvers within the US who are between 21 and 38 years of age only. If you do not meet these criteria your submission will not be valid.

A well known Oral Care brand aims to give its consumers healthy smiles and are now taking that to the next level! The brand is exploring solutions for people wearing clear aligners, which straighten teeth without the need for metal braces. The brand is now interested in creating products for keeping clear aligners clean and people's mouths healthy!

We are currently developing four different aligner products: 

  • Rapid Soak - A new sanitizing solution provides a deep clean of your aligners.
    • Without the need to dissolve anything this liquid formula kills 99.9% of bacteria build-up on your aligners. The best part is it works in just 3 minutes, because every minute counts!
  • Antibacterial, Gunk-Fighting Spray - Kill the bad bacteria that cause build-up of gunk on your aligners with this handy new pocket-sized sanitizing spray.
    • To use on the go, simply spray your aligners, wait 60 seconds and pop them back in. It’s fast-acting, fresh-tasting, clear and safe to swallow. 
  • Pocket-Sized, Multi-Purpose Brush - It brushes, kills germs, reaches into tight spaces, and works on teeth and aligners alike. 
    • The discreet disposable brush can be used after eating or drinking, with a clear liquid cleaning bead to help remove bacteria. It’s like having floss and a toothbrush in one handy tool.
  • Overnight Whitening Boost - Why not make your aligners do double duty to whiten your teeth while they’re being straightened? 
    • Just apply the specially-formulated clear gel in your trays each night before bed. The gel coats your teeth quickly to whiten uniformly to achieve your best smile ever! 

We need your help giving these products a name so that aligner wearers clearly understand the hygiene and cosmetic benefits.

Deliverables

When answering the following, please use your creativity to generate appealing names that will convey the benefits and functionality of the products to consumers.

  1. What single name would you give to this entire line of products? 
    1. What product benefits does your name convey to consumers?
  2. If we were to name each aligner product separately, what are your ideas?
    1. How can we still make it clear that the various products are all related to our aligner line?
  3. If you HAD to choose between naming the entire product line or giving each product its own name, which option would you choose and why?

Bonus: What would the packaging look like? Please attach a mockup if you have some thoughts beyond the name!

    Submissions will be graded on the following criteria:
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