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How can we draw more millennials to financial representative sales roles?
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56 months ago
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A Financial Representative role with Guardian combines commission-based sales with the opportunity to help people improve their lives. Unfortunately, Millennials (especially recent grads and those aged 22-27) do not “shop” for this type of role as a first step in their career despite the benefits listed below:

- Advisers have the opportunity to help people directly through problem solving and planning.

- The role offers flexibility in schedule and clientele.

- Representatives have excellent job security and high earning potential.

- Grit, drive, and competing with oneself will lead to success.

- Sports or leadership experience backgrounds can be applied directly to results in this role.

We want to change the perceptions about these roles and make sure more people, especially millennials and recent grads aged 22-27, are aware of the positive aspects they offer. What can we do to ensure more people are attracted to to our Financial Representative role?

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