Use "flowable ice" to make awesome new frozen treats
food science product development product design manufacturing food science food ice cream
top 10
49 months ago
Small pic flowable ice

We're very excited about our new flowable ice product, but are having trouble finding the best way to make it a success from a business perspective. Check out the benefits and drawbacks of flowable ice below, and let us know the best way for us to share it with the world!

Check out this video to see flowable ice in action.

Benefits: Flowable ice is a freely flowing frozen powder that consists of 95% frozen ice and 5% fat. Because flowable ice can be stored as a powder, it can be used as an "ingredient" to make new products. The powdered ice can be mixed with a concentrated syrup to form sorbets or with aerated milk based concentrates to make fun new ice creams.

Drawbacks: When frozen (below 0 °C), it flows like it is made of a fine powder but cakes and agglomerates as soon as it starts to melt. This issue with melting/agglomerating means the product fails surprisingly quickly when exposed to room temperature. This makes transport, handling outside of a frozen environment, and finding a feasible market for this new treat difficult.


Bring a flowable ice consumer experience to the market:

1. What is your frozen treat product or experience that utilizes flowable ice?

2. How does your product create a business advantage over current frozen treats? (See Criteria for more detail)

3. How does your flowable ice idea avoid the issue of quick-melting at room temperature?

4. (optional) Charts, mock-ups, presentations, images, or any other visuals that support your argument


- Question 2 will be the most important part of your solution, complete the following to answer it completely:

*How does your idea make money?

*What is the advantage of using flowable ice from a consumer perspective?

*What is the advantage of using flowable ice from our perspective as it's manufacturer?

*What is the advantage of using flowable ice to create your frozen treat, as opposed to making similar products using established technology and routes to market?

- Extra consideration will be given to products that give a novel, unique, and appealing consumer experience

Things to avoid:

- Concepts that involve exposure of the ice powder to ambient temperatures for prolonged periods as the powder will agglomerate and fail

- Ideas that have an extreme environmental impact during product lifecycle (manufacturing, delivery, consumption)

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 5 share $750 Next 5 share $250
$150.00 V San Diego State University
$150.00 Square pic 60 virginia tech Virginia Polytechnic Institute and State University
$150.00 Square pic 60 11847573 883747621717820 1108984585 o National Institute of Technology Trichy
$150.00 Square pic 60 mindsumeo pic Wayne State University
$150.00 K University of Maryland
$50.00 Square pic 60 headshot Virginia Polytechnic Institute and State University
$50.00 Square pic 60 rio University of Tennessee
$50.00 Square pic 60 fotoflexer photo University of Iowa
$50.00 Square pic 60 self portrait   white charcoal University of North Texas
$50.00 J University of Illinois
Submission questions
Drag and drop photos or image files into your solution 0 characters Average: 1714 characters
    Your solution must be at least 0 characters long
    Contact Us