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What's your design for a line of futuristic Champion apparel?
humanities & arts fashion illustration running fashion fashion design apparel
top 50%
44 months ago
Small pic champion wear

If you haven't noticed, athletic wear is having a moment. Whether it's performance enhancing, customizable clothing that gives you that extra edge in the gym or athleisure fashion that looks good on the street, athletic wear has evolved to new heights. 

We want to bring this athletic wear moment into the future. Champion is looking to create a line of apparel that focuses on unique features and attributes that may not exist today. The garments in this line can range from lounging around the house to everyday streetwear and high-intensity workouts, but they should all bring something new to the world of athletic wear.

We want to focus on the following garments:

  • Running leggings / yoga pants (female-specific)
  • Sweatpants
  • Sweatshirts / hoodies 
  • Sports bras (female-specific)
  • Shorts
  • T-shirts

Please tell us your ideas for bringing new features and attributes to athletic wear, focusing on satisfying the needs and desires of 18-25 year old consumers. To be eligible for rewards, you will need to fully answer the following questions for at least two of the above listed garments:

  1. Which garment are you focusing on?
  2. What unique features or attributes would you add to this garment? How would they be added? How would the wearer use or activate them, if necessary? 
  3. What benefit does your feature or attribute have for the wearer? What scenarios would they get a benefit--when would they wear these garments?

Consider everything about the garment, and be as descriptive as possible. Explain everything relevant, from material to technology to wear and care instructions. Your ideas should be implementable in the next 2-5 years.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$71.40 J South Texas Community College
$71.40 Square pic 60 for researchgate3 Universitat Rovira i Virgili
$71.40 Picture?width=160 ben guryon
$71.40 Square pic 60 img 0469 University of British Columbia
$71.40 Picture?width=160 Duke University
$71.40 Square pic 60 img 20180606 133758 Symbiosis International University
$71.40 Square pic 60 linkedin picture University of Connecticut
$71.40 Square pic 60 j
$71.40 G The Federal University of Technology, Akure
$71.40 B
$71.40 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$71.40 W University
$71.40 Square pic 60 img 0044 square Georgia Institute of Technology
$71.40 K University of Connecticut
$21.10 M University of California at Berkeley
$21.10 J University of Arizona
$21.10 G University of Nottingham Malaysia
$21.10 Square pic 60 jordan lake picture Duke University
$21.10 Square pic 60 42179542 2217415888270472 1200362759875723264 n The University of Nice Sophia Antipolis
$21.10 Square pic 60 dsc 0019 01 Punjab Technical University
$21.10 Square pic 60 20200121 192854 University of Mines and Technology, Tarkwa
$21.10 P Oral Roberts University
$21.10 Square pic 60 img 20180310 090620 BLANCIA COLLEGE FOUNDATION INC.
$21.10 Square pic 60 20220413 071449 UMaT
$21.10 Square pic 60 20171229 171415 Cumilla medical college
$21.10 A FSHN
$21.10 Square pic 60 2015 06 22 19.47.29 University of Rochester
$21.10 D Arizona State University
$21.10 Picture?width=160 Seattle University
$21.10 Square pic 60 img 20180622 005207 998 University
$21.10 D The Catholic University of America