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What's your prediction for the future of beer?
food science product development food beer consumer insights future thought beverages
top 50%
8 months ago
Small pic beer future

***NOTE: To be eligible for rewards, you must be of Legal Drinking Age in your country of residence.***

Beer, and almost everything about it, is changing. Styles of beer that draw from influences modern and traditional become popular overnight. Choices abound. Even the way we drink beer is changing. As more and more people rely on the digital world for connection, fewer people go to pubs and bars to socialize and make friends.

In short: the beer of tomorrow won't be the same as the beer of today. But what if you think past tomorrow? What will beer be like in 2028? What about in 2038? How will people buy it, drink it, and talk about it? What will its most popular styles and flavors be? With your help, we'll be able to see the future of beer.


Tell us about the future of beer. Specifically, answer the following questions in detail:

  1. Think forward 10 to 20 years. Imagine a 25-year-old, born between 2003 and 2013, wants beer. Where do they go? What do they buy, and how? How do they drink it, and with who, if anyone? Provide a detailed setting. We want you to explain what the culture of beer will be like for this future consumer.
  2. What flavors, styles, and trends do you predict will be popular in this future beer culture? Why?
  3. What will beer packaging be like in this future you've created? Be descriptive! Solvers are strongly encouraged to include an original visual to illustrate your idea.
    Submissions will be graded on the following criteria:
  • Rating
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$62.50 T University of Tennessee
$62.50 S College of the Holy Cross
$62.50 Square pic 60 01 Shivaji University
$62.50 Picture?width=160 University of North Carolina at Chapel Hill
$62.50 R Full
$62.50 Picture?width=160
$62.50 A University of Arkansas - Fayetteville
$62.50 2bb1eab35c071043db493710ed77476f normal Tennessee Tech University
$62.50 R University of California, Merced
$62.50 Picture?width=160 Humboldt Universitat
$62.50 Picture?width=160 Duke University
$62.50 Square pic 60 menorca Open University, UK
$62.50 Square pic 60 img072 2 Harvard University
$62.50 Square pic 60 img 0121 University of Minnesota
$62.50 Square pic 60 20190812 104543 University of Mines and Technology, Ghana
$62.50 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$17.40 Square pic 60 profile 3 Pennsylvania State University
$17.40 D Fairleigh Dickinson University
$17.40 E University of Alberta
$17.40 Square pic 60 brock Brock University
$17.40 C N/A
$17.40 Picture?width=160 Na
$17.40 Picture?width=160 IIT Bombay
$17.40 D The Royal Academy
$17.40 M Pennsylvania State University
$17.40 Square pic 60 favicon2 Penn Foster
$17.40 Square pic 60 download University of Florence
$17.40 Picture?width=160 Arizona State University
$17.40 Picture?width=160 Massachusetts Institute of Technology
$17.40 Square pic 60 img 20181003 wa0001 Bells University of technology
$17.40 Square pic 60 profile picture Webster University
$17.40 H Elizabeth College
$17.40 Square pic 60 picture sanjay sikkim manipal
$17.40 S Arizona State University
$17.40 Picture?width=160 GGSIPU
$17.40 T RPT№103 Ramensky city
$17.40 Square pic 60 lawrence rivas 2 Universidad Nacional Experimental Politécnica (UNEXPO)
$17.40 Picture?width=160 Egerton university.
$17.40 G Politecnico di Bari
$5.10 Picture?width=160 University of Victoria
$5.10 Picture?width=160 Ain Shams University
$5.10 S mumbai university
$5.10 Picture?width=160 Missouri State University
$5.10 B connors state college / OSU
$5.10 F University of California, Los Angeles
$5.10 R Heriot Watt
$5.10 Square pic 60 img 20190123 wa0021 University of Mines and Technology,Ghana
$5.10 C University of the philippines
$5.10 Square pic 60 myavatar University of Houston-Downtown
$5.10 B University of Cape Coast
$5.10 Square pic 60 ahahahaha Yorkville University
$5.10 G University of Central Florida
$5.10 G Yorkville University
$5.10 Picture?width=160 Anna University Chennai
$5.10 Square pic 60 26230931 10159612687215315 1939940606177200815 n Universidad Rafael Landivar
$5.10 E University of California at Berkeley
$5.10 Square pic 60 18671188 780173235478807 3320933250791692514 n University of Massachusetts
$5.10 M North Hennepin Community College
$5.10 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$5.10 Square pic 60 20190820 123809 University of Mines and Technology, Ghana
$5.10 Square pic 60 img 20181228 104337 Penn Foster
$5.10 J Far Eastern University
$5.10 Square pic 60 fb img 15189333738841761 University of Mines and Technology, Ghana
$5.10 Square pic 60 zwack TU Munich
$5.10 Square pic 60 ka sir slippy Georgia Institute of Technology
$5.10 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$5.10 Square pic 60 temp NCSU
$5.10 Picture?width=160 Florida State University
$5.10 Picture?width=160 University of New South Wales
$5.10 Square pic 60 images University of Mines and Technology, Ghana
$5.10 Square pic 60 adithya profile Georgia Institute of Technology
$5.10 S University of Central Florida
$5.10 Picture?width=160 University of Illinois at Urbana-Champaign
$5.10 Square pic 60 me Utah Valley University
$5.10 Square pic 60 mindsumo dp University of Florida
$5.10 D Penn Foster
$5.10 Square pic 60 bane and batman the dark knight rises digital art hd wallpaper 1920x1080 6384 university of allahabad
$5.10 E
Submission questions

What is your age?


What country do you live in?


What is your gender?


Select the days of the week where you are likely to consume alcoholic beverages?


In a typical week, how many beers do you consume?


In a typical week, how many servings of malt beverages or alcopops (e.g., Smirnoff Ice, White Claw, Mike's Hard) do you consume?


In a typical week, how many liquor drinks do you consume?


In a typical week, how many servings of wine do you consume?

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