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What's your prediction for the future of beer?
food science product development food beer consumer insights future thought beverages
top 50%
42 months ago
Small pic beer future

***NOTE: To be eligible for rewards, you must be of Legal Drinking Age in your country of residence.***

Beer, and almost everything about it, is changing. Styles of beer that draw from influences modern and traditional become popular overnight. Choices abound. Even the way we drink beer is changing. As more and more people rely on the digital world for connection, fewer people go to pubs and bars to socialize and make friends.

In short: the beer of tomorrow won't be the same as the beer of today. But what if you think past tomorrow? What will beer be like in 2028? What about in 2038? How will people buy it, drink it, and talk about it? What will its most popular styles and flavors be? With your help, we'll be able to see the future of beer.


Tell us about the future of beer. Specifically, answer the following questions in detail:

  1. Think forward 10 to 20 years. Imagine a 25-year-old, born between 2003 and 2013, wants beer. Where do they go? What do they buy, and how? How do they drink it, and with who, if anyone? Provide a detailed setting. We want you to explain what the culture of beer will be like for this future consumer.
  2. What flavors, styles, and trends do you predict will be popular in this future beer culture? Why?
  3. What will beer packaging be like in this future you've created? Be descriptive! Solvers are strongly encouraged to include an original visual to illustrate your idea.
    Submissions will be graded on the following criteria:
  • Rating
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$62.50 T University of Tennessee
$62.50 S College of the Holy Cross
$62.50 Square pic 60 01 Shivaji University
$62.50 Picture?width=160 University of North Carolina at Chapel Hill
$62.50 R Full
$62.50 Picture?width=160
$62.50 A University of Arkansas - Fayetteville
$62.50 2bb1eab35c071043db493710ed77476f normal Tennessee Tech University
$62.50 R University of California, Merced
$62.50 Picture?width=160 Humboldt Universitat
$62.50 Picture?width=160 Duke University
$62.50 Square pic 60 menorca Open University, UK
$62.50 Square pic 60 img072 2 Harvard University
$62.50 Square pic 60 img 0121 University of Minnesota
$62.50 Square pic 60 20220413 071449 UMaT
$62.50 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$17.40 Square pic 60 profile 3 Pennsylvania State University
$17.40 D Fairleigh Dickinson University
$17.40 J University of Alberta
$17.40 Square pic 60 img 20201203 185411 639 Brock University
$17.40 C
$17.40 Picture?width=160 Na
$17.40 Picture?width=160 IIT Bombay
$17.40 D The Royal Academy
$17.40 M Pennsylvania State University
$17.40 Square pic 60 favicon2 Penn Foster
$17.40 Square pic 60 download University of Florence
$17.40 Picture?width=160 Arizona State University
$17.40 Picture?width=160 Massachusetts Institute of Technology
$17.40 Square pic 60 img 20181003 wa0001 University of Manchester
$17.40 Square pic 60 profile picture Webster University
$17.40 H Elizabeth College