Anonymous Company
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Next Challenge: How Can a New Alcoholic Beverage Brand Create a Memorable Sampling Experience? |
***NOTE: To be eligible for rewards, you must be of Legal Drinking Age in your country of residence.***
Beer, and almost everything about it, is changing. Styles of beer that draw from influences modern and traditional become popular overnight. Choices abound. Even the way we drink beer is changing. As more and more people rely on the digital world for connection, fewer people go to pubs and bars to socialize and make friends.
In short: the beer of tomorrow won't be the same as the beer of today. But what if you think past tomorrow? What will beer be like in 2028? What about in 2038? How will people buy it, drink it, and talk about it? What will its most popular styles and flavors be? With your help, we'll be able to see the future of beer.
Tell us about the future of beer. Specifically, answer the following questions in detail:
- Think forward 10 to 20 years. Imagine a 25-year-old, born between 2003 and 2013, wants beer. Where do they go? What do they buy, and how? How do they drink it, and with who, if anyone? Provide a detailed setting. We want you to explain what the culture of beer will be like for this future consumer.
- What flavors, styles, and trends do you predict will be popular in this future beer culture? Why?
- What will beer packaging be like in this future you've created? Be descriptive! Solvers are strongly encouraged to include an original visual to illustrate your idea.
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Submissions will be graded on the following criteria:
- Rating
will share $1,000
will share $400
will share $200
| $62.50 |
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TJ Fritts University of Tennessee | |
| $62.50 |
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Shawn Hillier College of the Holy Cross | |
| $62.50 |
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Shriram Mandale Shivaji University | |
| $62.50 |
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Scott Hiller University of North Carolina at Chapel Hill | |
| $62.50 |
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Raymond Sanchez Full | |
| $62.50 |
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Alexander Katz | |
| $62.50 |
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Anastasiia Onyshchenko University of Arkansas - Fayetteville | |
| $62.50 |
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Enahoro Enas Tennessee Tech University | |
| $62.50 |
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Robert Goodman University of California, Merced | |
| $62.50 |
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Sara Bernat Humboldt Universitat | |
| $62.50 |
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Heather Curtis Duke University | |
| $62.50 |
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Sandy Bennett Open University, UK | |
| $62.50 |
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Francis Daniel Santia Harvard University | |
| $62.50 |
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Haley Rasmussen University of Minnesota | |
| $62.50 |
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Joshua Y. Ansong UMaT | |
| $62.50 |
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Karen Miller West Virginia University | |
| $17.40 |
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Alexander Scott Pennsylvania State University | |
| $17.40 |
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Dan Russo Fairleigh Dickinson University | |
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J C University of Alberta | |
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Samantha Thompson Brock University | |
| $17.40 |
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Celosia McLeod | |
| $17.40 |
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Dallas Conn Na | |
| $17.40 |
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Nitesh Mali IIT Bombay | |
| $17.40 |
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Daniel Iglesias The Royal Academy | |
| $17.40 |
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Mihir Alve Pennsylvania State University | |
| $17.40 |
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Izer Burnette Penn Foster | |
| $17.40 |
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Majid Mansouri University of Florence | |
| $17.40 |
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Daniel Patterson Arizona State University | |
| $17.40 |
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Timan Goshit Massachusetts Institute of Technology | |
| $17.40 |
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Gerald Okafor University of Manchester | |
| $17.40 |
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Rosh Adhikari Webster University | |
| $17.40 |
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Harry Douglas Elizabeth College | |
| $17.40 |