What's your prediction for the future of beer?
food science product development food beer consumer insights future thought beverages
$1,600
top 50%
155
submissions
DONE
12 months ago
Small pic beer future

***NOTE: To be eligible for rewards, you must be of Legal Drinking Age in your country of residence.***

Beer, and almost everything about it, is changing. Styles of beer that draw from influences modern and traditional become popular overnight. Choices abound. Even the way we drink beer is changing. As more and more people rely on the digital world for connection, fewer people go to pubs and bars to socialize and make friends.

In short: the beer of tomorrow won't be the same as the beer of today. But what if you think past tomorrow? What will beer be like in 2028? What about in 2038? How will people buy it, drink it, and talk about it? What will its most popular styles and flavors be? With your help, we'll be able to see the future of beer.

Deliverables

Tell us about the future of beer. Specifically, answer the following questions in detail:

  1. Think forward 10 to 20 years. Imagine a 25-year-old, born between 2003 and 2013, wants beer. Where do they go? What do they buy, and how? How do they drink it, and with who, if anyone? Provide a detailed setting. We want you to explain what the culture of beer will be like for this future consumer.
  2. What flavors, styles, and trends do you predict will be popular in this future beer culture? Why?
  3. What will beer packaging be like in this future you've created? Be descriptive! Solvers are strongly encouraged to include an original visual to illustrate your idea.
    Submissions will be graded on the following criteria:
  • Rating
Leaderboard
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$62.50 T University of Tennessee
$62.50 S College of the Holy Cross