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What's the future of e-commerce packaging?
engineering product development product design design creativity engineering creative problem solving innovation packaging
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67 months ago
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For American consumers, e-commerce is growing steadily. Companies like Amazon and Alibaba are at the forefront of moving goods from the computer display to buyers. Traditional brick-and-mortar retailers are adapting their sales models to embrace digital commerce, but they want to preserve the big brand experience with the delivery. Unfortunately, typical packaging used with e-commerce purchases haven’t caught up with modern trends: drab, rigid boxes use too much cardboard and void filler, or use flimsy plastic bags. Companies that deal heavily in e-commerce need new, sustainable, and cost-effective solutions that protect goods in transport, are sized correctly for an object, but strike a balance between protection, volume, rigidity, and brand recognition.