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How could public transportation reimagine itself to meet the mobility needs of young people?
business ideation innovation travel transportation public transportation
top 50%
7 months ago
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The Covid-19 pandemic has impacted nearly all areas of life. This is especially true of public transportation. The threat of spreading Covid-19 has caused long-term shutdowns of transportation systems in many countries, which has forced people to adapt to a new normal when it comes to getting from one place to another. Moreover, the reason for why we travel has changed - as flexible office hours, home office and digital classrooms have become the new standard.

As countries and individuals adapt to life in a Covid-concsious world, there's an opportunity to reimagine public transportation solutions and practices - potentially evolving from being public transportation players to full-range mobility players of the future. We are excited to hear your thoughts on this subject so we can create the best future possible when it comes to the transportation and mobility needs of young people.

NOTE - When we talk about "mobility", this goes beyond the actual public transportation ride on a bus, train, etc. It should include how a person gets to their means of public transportation (the first mile), and how they arrive at their final destination once getting off public transportation (the last mile). 


Please answer the following questions:

1) What are the key mobility/transportation needs of young people today?

  • Gains: What are their gains (wants and desires - what makes them happy?)
  • Pains: What are their pains (challenges and barriers - what do they find annoying and troubling)?

2) How can we reimagine public transportation to suit young people’s mobility needs?

  • Mobility services: What additional mobility options could be added to the current public transportation landscape (e.g. better solutions for micro-mobility, etc.)?
  • Non-mobility services: What additional non-mobility products/services could be integrated into the public transportation offer (what could you do/order while planning your public transport? What other services could make your life easier?
  • Infrastructure utilization: How could public transportation use its current infrastructure (trams, busses, boats, real estate, etc.) in a more innovative way to increase revenue income?

3) Image/branding: How could public transportation change its image to become more “innovative and hip” rather than “old fashioned and boring”?

4) Why do you believe your ideas are the best solution(s) for public transportation players to meet young people's (mobility) needs and wants?

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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