Anonymous Company•Closes May 16, 2025Here is a breakdown of how the winners for this challenge will be rewarded:
- The top 5.0% of ideas will share 62.5% of the rewards pool
- The next 7.5% of rated ideas share 25.0% of the rewards pool
- The next 12.5% share 12.5% of the rewards pool
In summary, 25% of participants will be eligible to win a reward based on how their ideas are rated!
When it comes to health, the idea of "self-care" is becoming more important for people who want to build habits and use products that will keep them feeling good physically, mentally, and emotionally. As an over-the-counter (OTC) health brand, we are focused on what the next wave of self-care products might look like. Specifically, we're looking for new product ideas in the following three product innovation spaces:
1) Incremental Innovation: New products that address needs in areas people already care about:
- Stress reset
- Microbiome balance
- Sustained focus
- Muscle maintenance
2) Breakthrough Innovation: New products that solve high-stakes problems where needs are still unmet in the following areas:
- Mood uplifters
- Metabolic harmony
- Everyday movement
- Sleep recovery
3) Transformative Innovation: New products that people aren't asking for yet, but there are signals that these areas will become important in the near future:
- Heart harmony
- Burnout prevention
- Inflammation balance
- Mouth-body connection
Your task is to submit a new product idea for one of these three innovation spaces. Keep in mind that the idea should be executable by an over-the-counter health brand, so stay away from advanced technical solutions like wearables or solutions that would require a prescription. You can find more information about the subcategories for each innovation space in the attached slide titled "Innovation Opportunity Platforms"
Check out our Active Challenges or our Survey Opportunities for more ways to earn.