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Envision the future of social media
Challenge Type: business
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top 50%
38 months

Facebook, Instagram, TikTok, Clubhouse - what’s next?! Social platforms change, adapt, and introduce new features every few months. For instance, in the past few years, we have seen a shift from the usual Facebook and Instagram posts to stories, reels, IGTV, live videos, and now the newest kid on the block - drop-in audio chats on Clubhouse! 

The ever-changing social media environment is tough to keep up with but also exceptionally exciting! Brands and marketers have to constantly innovate, adapt, and even pivot to new content strategies. 


Tell us how you envision the future of social media. Specifically, address the following: 

  1. What new trend or format do you see social media moving towards? Think short term (2 years) and long term (10 years). Examples of social media formats: Short form videos - Instagram Reels and Drop-in audio chats - Clubhouse.
  2. How can brands adapt to existing platforms and drive sales?
    1. Drive sales specifically via Instagram
    2. Drive sales specifically via TikTok
    3. Drive sales specifically via Clubhouse
    Submissions will be graded on the following criteria:
  • 1-10 Scale
Reward Tiers
Top 10%
will share $500
Next 15%
will share $200
Next 25%
will share $100
Actual individual rewards will be based on the total number of eligible solutions.
$31.30 m .
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$31.30 Joey Kassenoff Cornell University
$31.30 Thang Nguyen University of Vermont
$31.30 Nickk Thanh
$31.30 Sang Nguyen McGill University
$31.30 Liliannn Yánez
$31.30 Jay Modi IIT Roorkee
$31.30 Audrey Nguyen University of California, Irvine
$31.30 Avijit Majumder Manipal University
$31.30 Sara Bernat Humboldt Universitat
$31.30 Nithya Merin Jacob Manipal University
$31.30 Meera Stephen
$31.30 Patience Kabura San Jose State University
$8.70 Prathamesh Mayekar Symbiosis International University
$8.70 SWATHI GANNE University of Texas at Arlington
$8.70 K B Ferris State University
$8.70 Adithya SS KUHS
$8.70 Jennifer Danuff University of Central Florida
$8.70 Jessie Jahns
$8.70 serena Chima
$8.70 n r
$8.70 TM S
$8.70 Sahib Singh
$8.70 Forrest Perkins
$8.70 Lester Huang Lehigh University
$8.70 Shane Jenkins University of Notre Dame
$8.70 Tony Glackin Morningside College
$8.70 Shreyansh Sarkar Saint Xavier's College
$8.70 Rohit Thakur
$8.70 Deepak singh RTMNU
$8.70 LINO JOY Central University of Haryana, Mahendragarh
$8.70 Abhishek Mishra Abdul Kalam Technical University, Lucknow
$8.70 Daniele Alves University anhembi Morumbi
$8.70 Aveksha Raina LSR
$8.70 Nick Kaelin University of Oregon