Next Challenge: Can you come up with the next great sustainable product idea of 2019?
Create new credit payment options for gas
humanities & arts consumer insights incentives payment methods
top 50%
18 months ago
Small pic gaspump

Our company, an industry-leading oil and gas corporation, is committed to meeting the needs of our customers. We are working to make purchasing gas and other items at our gas stations easier, faster, and better in every way. We’re looking for your ideas (big and small) that would enhance the features and benefits for a payment method you can use at gas stations and make it your go-to payment method.

Think about ideas that would enhance your overall experience at gas stations and convenience stores, as well as ideas about benefits, services, or partnerships you would value outside of these locations.


Tell us what could make a certain payment method your first choice at gas stations – we want to know what would drive you to use it to pay for gas, convenience store items, and other purchases. Please answer the following questions in detail:

  1. What new features, services, benefits, or rewards would you add to a payment method to increase the true “benefit” of using it at gas stations for gas and convenience store purchases? What would make a difference for you personally when at a gas station? (For the purpose of this question, please think beyond receiving cents off each gallon.)

  2. What technology could an oil and gas company leverage to make paying for gas and convenience store purchases or managing these purchases an even better experience? How would it work? Think about benefits to managing your monthly bills, tracking expenditures, managing the care of your car, etc.

  3. What features, services, partnerships, or rewards would you add to a payment method that would make it valuable to you for other, non-gas station related purchases (i.e., groceries, travel, restaurants, utilities)? For example, if could you receive a benefit for a travel-related purchase or have this payment method partner with a product or service, what could that look like? How would that work? Consider what you do in your day-to-day life and the purchases you make when answering this question.

PARTICIPATION CRITERIA: We want to hear from solvers who purchase gas for vehicles they or a family member own (not car sharing services like Zipcar).

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$71.40 Square pic 60 brock Brock University
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$71.40 Square pic 60 img 0121 University of Minnesota
$71.40 T University of Central Florida
$71.40 K University of Toronto
$71.40 Square pic 60 november 2017 Anabaptist Mennonite Biblical Seminary
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$71.40 M University of Central Florida
$71.40 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
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$71.40 N MTU
$20.00 C Indiana University
$20.00 Picture?width=160 University of British Columbia
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$20.00 S University of Central Florida
$20.00 S Northwestern University
$20.00 Square pic 60 me University of Massachusetts
$20.00 F University of Illinois at Chicago
$20.00 R University of Central Florida
$20.00 Square pic 60 img 4096 Clemson University
$20.00 N University of Central Florida
$20.00 A Washington University in St. Louis
$20.00 A University of Central Florida
$20.00 J University of Central Florida
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$20.00 Picture?width=160 Brigham Young University
$20.00 Picture?width=160 University of Central Florida
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$5.90 J Concordia University
$5.90 Square pic 60 image Baylor University
$5.90 Square pic 60 tempimageforsave University of Minnesota
$5.90 P Oral Roberts University
$5.90 D The Catholic University of America
$5.90 H University of Central Florida
$5.90 Square pic 60 ahahahaha Yorkville University
$5.90 S National Institute of Technology Trichy
$5.90 Square pic 60 18278775 300478530383888 3363935450335225700 o  1 Liberty University
$5.90 P Baruch College
$5.90 Square pic 60 12466247 10153444482599200 1218206211634090618 o Minerva Schools at KGI
$5.90 T University of Central Florida
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$5.90 A Brooklyn technichal high school
$5.90 Picture?width=160 Arizona State University
$5.90 R Queensland University of Technology
$5.90 T University of Central Florida
$5.90 Picture?width=160 University of Central Florida
$5.90 N George Brown
$5.90 A Indian Institute of Technology - Bombay
$5.90 Square pic 60 img 20180221 054030 Nairobi University
$5.90 Picture?width=160 Merrimack College
$5.90 Square pic 60 13260926 979000982189330 1844442376 n Technical University of Sofia
$5.90 Picture?width=160 University of Notre Dame
$5.90 Square pic 60 ram University of Michigan
$5.90 Square pic 60 img 2546 Simpson College
$5.90 Square pic 60 shivdas photo BAMU
$5.90 R Colorado state pueblo
$5.90 B North Carolina State University
$5.90 Picture?width=160 newcastle university
$5.90 G North Carolina State University
$5.90 Square pic 60 img 4295 California State University, Northridge
$5.90 Square pic 60 untitled 5 Royal Institute of technology/Stockholm/Sweden
$5.90 Square pic 60 mindsumo dp University of Florida
Submission questions

What is your age?


How frequently do you purchase gas?

More than once a week
2-3 times a month
Less often than monthly

What brand of gas do you purchase most often?


What type of payment method do you use most often to purchase gas?

Debit card
General purpose credit card (like MasterCard or Visa)
Gas credit card (like Citgo or Shell)
Cash back rewards card
Mobile Wallet (like Apple Pay or Google Pay)
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