Did you know GEICO is a technology company?
computer science digital marketing marketing digital media public relations technology customer insight customer relations branding branding & identity digital strategy
$1,600
top 50%
132
submissions
DONE
45 days ago
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When you think of GEICO, you probably think of a leading insurance company with humorous savings-focused advertising.  What you may not know is that we are also a successful tech company outside of our insurance company brand!  Our digital presence continues to grow and we've received top honors for our web and mobile development.  In fact, we are ranked #3 on the list of 10 Companies That are Just as Cool as Apple (and Hiring Now!)  You can read more about GEICO as a tech company here.

**GEICO is seeking potential new hires!  Submit your best ideas as they represent what you might offer as a candidate!

Deliverables

We are interested in how we can better convey that we are a tech company outside of our insurance company brand as we seek to attract IT talent to careers at GEICO.  Specifically, please answer the following: 

  1. What is your idea for how we should improve public perception that we are a tech company beyond our insurance company brand?  Consider specific methods, approaches, and/or channels. 
  2. What specific information should we promote to convey that we are also a tech company?  Are there specific facts or messaging that would be most successful? 
  3. What about your idea would resonate with you or a target audience?  (Please specify your target demographic if applicable.)  

Considerations:

  • Your idea could be a specific commercial, promotional channel, event, message, etc. Please explain in enough detail for us to understand why it would be impactful to you or a target audience.  Broad / vague ideas will not be as useful to us. 
  • Please watch the following video to learn more on how we are currently branding ourselves as a tech company!   
  • One of the main goals of this challenge is for us to attract IT talent to careers at GEICO.  Please keep this in mind as you consider a possible target audience for your idea.  


    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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