Can you propose a Red Bull action plan for positive social impact?
business social media community outreach sports communication skills community engagement community organizing communications branding & identity consumer insights social work
top 50%
18 months ago
Small pic red bull 1

Please note: You must be over 18 years old to participate in this challenge.

As one of the most recognized and influential brands in the world, Red Bull consistently seeks out new ways to exemplify our mission, "Giving Wings to People and Ideas."  A prime example of one such initiative is the Red Bull Wings for Life Run which supports the Wings for Life Foundation (read more HERE!).  We have orchestrated this worldwide annual race since 2014 to help fund research for spinal cord injuries.  Today we want to give wings to YOUR ideas for how Red Bull can make a positive measurable impact on our world in a way that will resonate with Gen Z and Millennials.  


Red Bull's mission is to give wings to people and ideas.

What can be our initiative (with a tangible, measurable impact) to improve the world that represents our principles as a brand? Explain how Red Bull can credibly engage with a social issue that both fits with our brand DNA  and is meaningful for you. Your idea should have relevance in the US (please see Considerations section below).

In proposing your idea(s) for a new initiative, please answer the following: 

  1. What issue would you address, and how? 
    1. Who would be involved?
    2. What resources would it require?
    3. How long would it take?
    4. Please remember to define and measure impact when articulating your plan.
  2. How does your issue tie in with Red Bull's mission to "Give Wings to People and Ideas"?
  3. How or why would Red Bull be credible in tackling this initiative?
  4. Why is this initiative meaningful to you?
  5. Why will this mission and its tie-in to our products be well-received by Gen Z and Millennial consumers?  
  6. How does your action plan give visibility to the Red Bull brand and demonstrate its principles while appealing to Gen Z and Millennials?


  • It's OK if your idea only impacts a specific community of people, whether it be related to sports, music, art, culture, etc. 
  • Ideas which have a global scale are permissible, but please avoid ideas which only impact countries overseas (i.e. ideas should have relevance in the US)
    Submissions will be graded on the following criteria:
  • Quality of idea(s)
  • Creativity
  • Clarity/Articulation
  • Size of Impact
  • Alignment with Red Bull Brand
Top 10% share $1,000 Next 15% share $400 Next 25% share $200
$90.90 Square pic 60 dsc 0762
$90.90 Square pic 60 10352567 10152357396860700 3152117272678753573 n Instituto de Empresa
$90.90 Square pic 60 20170718 110500 Jacobs University Germany
$90.90 Square pic 60 img 0121 University of Minnesota
$90.90 G University of Delaware
$90.90 Picture?width=160 Middlesex University
$90.90 T University of Missouri - Columbia
$90.90 C Princeton University
$90.90 T University of Newcastle
$90.90 Picture?width=160 Florida State University
$90.90 P Carleton University
$26.70 Picture?width=160 Texas A&M University
$26.70 B University of Florida
$26.70 N University of Central Florida
$26.70 Square pic 60 5f07a26e 0d7f 4015 9f1d 1761c6d97696 Queen's University
$26.70 A NMIMS, Mumbai
$26.70 Picture?width=160 University of Virginia
$26.70 Square pic 60 batten senior shoot 46 West Chester University
$26.70 Picture?width=160
$26.70 Square pic 60 kaelan Queen's University
$26.70 Picture?width=160 Universidad Catolica Uruguay
$26.70 S University of California at San Diego
$26.70 Square pic 60 0328151020 Indiana University-Purdue University Indianapolis
$26.70 R University of Illinois
$26.70 Picture?width=160 University of British Columbia
$26.70 Square pic 60 matthew gaiser calgary bow headshot  1 Queen's University
$8.00 G University of Central Florida
$8.00 Square pic 60 me University of Massachusetts
$8.00 Picture?width=160 University of Pittsburgh
$8.00 L North Carolina State University
$8.00 Square pic 60 wp 20140415 004 Delhi University
$8.00 P McMaster University
$8.00 W University of Toronto
$8.00 S Indian Institute of Technology - Bombay
$8.00 Square pic 60 fb img 15189333738841761 University of Mines and Technology, Ghana
$8.00 J University of Arizona
$8.00 Square pic 60 ajay pic JAMK University of Applied Science,Finland
$8.00 Square pic 60 17634532 274979156286681 5324467297012794676 n University of Windsor
$8.00 Picture?width=160 University of North Carolina at Chapel Hill
$8.00 Square pic 60 1webpage logo University of New Orleans
$8.00 Square pic 60 20180310 092343 Wake Forest University
$8.00 J University of Alabama
$8.00 R ESCP Europe
$8.00 Picture?width=160 william jessup
$8.00 F Fermin toro
$8.00 Picture?width=160 Texas Tech University
$8.00 Square pic 60 fullsizerender.jpg 1 Loyola University Chicago
$8.00 Square pic 60 12118826 1053429768009609 4455101767208081133 n Indiana University of Pennsylvania
$8.00 Square pic 60 img 20190209 091039 Christ College, Rajkot
$8.00 O Syracuse University
$8.00 Square pic 60 23376402 10155942935012009 8529247081509630184 n University of Queensland
Submission questions

What is your age? 

under 18
18 - 22
23 - 26
27 - 30

What is your gender?

prefer not to say

What is your employment status?

Employed full-time (not student)
Employed part-time (not student)
Employed full-time and also a student
Employed part-time and also a student
Student and not employed
Not employed and not a student
A homemaker

What is the highest level of education you completed?

Some high school
High school graduate
Vocational/trade school
Some college / community college
4-year college/university
Post-graduate degree
Prefer not to say

Are you a US resident?


If you reside within the US, what is the zip code where you live?

What is your ethnicity?  Select all that apply. 

Caucasian or white
African-American or Black
Hispanic or Latino
Asian or Pacific Islander
Prefer not to say
Drag and drop photos or image files into your solution 0 characters Average: 1709 characters
    Your solution must be at least 0 characters long
    Contact Us