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Next Challenge: How Can a New Alcoholic Beverage Brand Create a Memorable Sampling Experience?
Can you create the modern gourmet cat food experience of the future?
food science customer satisfaction food science food idea generation consumer insights product innovation creativity skills food preparation pet services
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$1,600
top 10
115
submissions
DONE
45 months ago
Small pic image003 2

We are a gourmet brand of grain-free and responsibly sourced wet cat food.  We pride ourselves on being the artisanal cat food choice, offering cat owners and their beloved felines a truly culinary experience.   Our goal is to enrich the daily lives of cats and cat owners alike by offering our customers the modern gourmet cat food experience.  As a cat owner, what creative ideas do you have for wet cat food that you and your cat would truly enjoy? 

Deliverables

We are interested in offering cat owners something totally new when it comes to buying and/or feeding gourmet wet cat food.  Your idea should be something that cat owners will want to use  or interact with regularly (i.e., daily or weekly).  Other than that, the sky is the limit for ideas!  For example, you could propose a new digital service, a new way of customizing the food online, a wet cat food accessory, etc.  Specifically, please answer the following:

  1. What is your creative idea that will revolutionize some aspect of  our gourmet wet cat food?  We would love to see ideas that have a digital component, but this is not required.
  2. Why will cat owners (and/or cats!) love your idea and want to use it on a regular basis? 

Bonus: Any visuals of your idea (mock-ups, drawings, CAD renderings, sketch, etc.) are encouraged!  We would love to see what you are thinking in order to bring your idea to life.

Considerations: 

  • Keep in mind that we are a gourmet brand of wet cat food.  We are less interested in ideas that relate to health/nutrition and more interested in the overall taste and enjoyment of the wet cat food.  For example, we would not be interested in fortifying our food with a medication for cats.  
  • We want to hear your outside-of-the-box ideas for wet cat food, especially those ideas that leverage technology and are totally different from what is available today!

Top ideas will be suitable for an elegant cat like the one pictured above!

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
10 Winners
will receive $160 each
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Submission questions

Do you own a cat?

(Required)
Yes - I own a cat
Yes - I used to own a cat
No - I do not own a cat

What is your age?

(Required)
under 18
18 - 22
23 - 26
27 - 30
30+

What is your household income?

(Required)
$10,000 - $20,000 / year
$20,000 - $30,000 / year
$30,000 - $40,000
$40,000 - $50,000
$50,000 - $60,000
$60,000 - $70,000
$70,000 - $80,000
$80,000 - $90,000
$90,000 - $100,000
$100,000+

Which of the following best describes the area where you live? 

(Required)
urban
rural

Which of the following best describes your personal lifestyle and attitude towards food? 

(Required)
I consider myself a "foodie" and spend a good deal of time, thought, and money on the food/meal choices I make
I am careful about the food choices I make but would not consider food a big part of my life/entertainment
I think of my food as "fuel" and am more concerned with food for nutrition rather than food for enjoyment