We are interested in offering cat owners something totally new when it comes to buying and/or feeding gourmet wet cat food.  Your idea should be something that cat owners will want to use  or interact with regularly (i.e., daily or weekly).  Other than that, the sky is the limit for ideas!  For example, you could propose a new digital service, a new way of customizing the food online, a wet cat food accessory, etc.  Specifically, please answer the following:

1. What is your creative idea that will revolutionize some aspect of  our gourmet wet cat food?  We would love to see ideas that have a digital component, but this is not required.
2. Why will cat owners (and/or cats!) love your idea and want to use it on a regular basis? 

Bonus: Any visuals of your idea (mock-ups, drawings, CAD renderings, sketch, etc.) are encouraged!  We would love to see what you are thinking in order to bring your idea to life.

Considerations: 

• Keep in mind that we are a gourmet brand of wet cat food.  We are less interested in ideas that relate to health/nutrition and more interested in the overall taste and enjoyment of the wet cat food.  For example, we would not be interested in fortifying our food with a medication for cats.  
• We want to hear your outside-of-the-box ideas for wet cat food, especially those ideas that leverage technology and are totally different from what is available today!

Top ideas will be suitable for an elegant cat like the one pictured above!