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Next Challenge: Do you love MindSumo?! Please vote for us HERE! |
In addition to the cash prizes, winners may be considered for a summer internship with QS, as well as opportunities for regional brand ambassador roles!
Quacquarelli Symonds ('QS') connects students, universities, and business schools as the world's largest higher education network. We are best known for publishing the QS World University Rankings, featured on TopUniversities.com. We also host global events, such as our QS World Grad School Tour, which bring prospective students and top universities together under one roof. Our graduate fair presents an awesome opportunity for those considering grad school and professional development:
We're passionate about our graduate events and want to make sure that we're delivering the best possible opportunity to our attendees, so we're interested in hearing your feedback.
Our target audience is prospective Masters students, typically Millennials, between the ages of 20 and 25. However, we welcome people of all ages and stages, as many people return to grad school later in life. We are seeking your insights and ideas on how we could optimize our event and marketing strategy for 2018, to deliver the best possible events for our attendees.
1) Please begin by answering the following survey questions in their individual fields below:
2) Now, please complete the following deliverable questions in the main submission window:
1. Check out our graduate event schedule here: https://www.topuniversities.com/events/qs-world-grad-school-tour/usa-canada - and then give us your feedback, based on the website and the information provided in the task:
a. What would motivate you and your peer group to attend a QS graduate fair?
b. If you registered for a QS graduate fair, what information would you want to receive before attending?
c. If you registered for a QS graduate fair, what would make you attend on the day?
2. What is your idea for a creative marketing strategy for QS graduate events? (Consider channels, promotional tactics, specific messaging, etc.)
a. How would this idea increase the number of people who register?
b. How would this idea increase brand awareness?
c. What demographic of potential grad students will your strategy target most effectively?
Guidelines for Top Submissions:
Top 10% share $1,000 | Next 15% share $400 | Next 25% share $200 |
$90.90 |
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Jennifer Pence Harvard University | |
$90.90 |
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Paige Nye Oral Roberts University | |
$90.90 |
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Mariana Prem Instituto de Empresa | |
$90.90 |
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Kiersten Wilde University of Michigan | |
$90.90 |
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Meha Patel University of Illinois at Urbana Champaign | |
$90.90 |
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Amy Fernandez University of Central Florida | |
$90.90 |
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Yimika Oguntunde Loughborough University | |
$90.90 |
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Shriya Awasthi Johns Hopkins University | |
$90.90 |
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Mandisa Magwaza University of South Africa | |
$90.90 |
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Sharicia Mason Jacobs University Germany | |
$90.90 |
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Navjot . N/A | |
$26.70 |
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Mitchell Woolley Central Michigan University | |
$26.70 |
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Dat Tran The Catholic University of America | |
$26.70 |
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Dr. Janelle Christine Simmons Liberty University | |
$26.70 |
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Dyllan Hancott Yorkville University | |
$26.70 |
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Roshan Adhikari Webster University | |
$26.70 |
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Prateek Mittal Georgia Institute of Technology | |
$26.70 |
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Ajay Sharma JAMK University of Applied Science,Finland | |
$26.70 |
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Jennifer Miller Walden University | |
$26.70 |
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Francis Daniel Santia Harvard University | |
$26.70 |
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Ayomide Akinkugbe | |
$26.70 |
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Junwei Tan University of Minnesota | |
$26.70 |
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Konstantin Lafchis New York University | |
$26.70 |
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Olivia Baer University of Cincinnati | |
$26.70 |
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Matthew Gaiser Queen's University | |
$26.70 |
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Haley Rasmussen University of Minnesota | |
$8.00 |
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Samantha Thompson Brock University | |
$8.00 |
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Jen Evans New School University | |
$8.00 |
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G N | |
$8.00 |
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sherin thomas rajiv gandhi institute of technology | |
$8.00 |
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K B Ferris State University | |
$8.00 |
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CYRIL SEBASTIAN Government college of engineering ,Trivandrum,Kerala,India | |
$8.00 |
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Bolanle Dahunsi Louisiana State University | |
$8.00 |
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Alyssa Paparella Slc | |
$8.00 |
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Kevin Leighton University of Central Florida | |
$8.00 |
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Franki Gibiser University of Central Florida | |
$8.00 |
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carrie taylor Penn Foster | |
$8.00 |
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Janel Broqueza University of Saskatchewan | |
$8.00 |
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zhuolin ZOU Université de Strasbourg | |
$8.00 |
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Rahul B Thacker PSG College of Arts & Science | |
$8.00 |
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Shanthan C Visvesvaraya Technological University | |
$8.00 |
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Emily Hsiao University of California at Berkeley | |
$8.00 |
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Daniel Wijaya McGill University | |
$8.00 |
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Sophie Zhao McGill University | |
$8.00 |
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Michelle irina Made Enoh Sacred Heart University | |
$8.00 |
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Nathan Bennett University of Lethbridge | |
$8.00 |
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Northy Hunter University of Regina | |
$8.00 |
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Alexandra Di Stefano | |
$8.00 |
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Victoria Batten West Chester University | |
$8.00 |
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Vu Cu University of California, Los Angeles | |
$8.00 |
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