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What health benefits do you expect from wet pet food?
food science food science food trend analysis consumer insights food preparation pet surveys
$1,600
top 50%
165
submissions
DONE
46 months ago
Small pic mars wet food

We are a trusted pet food company interested in your expectations for WET cat and dog food.    We know you want to keep your pets happy and healthy, but to what extent do you choose a cat or dog food based on the health benefits it provides...or claims to provide?   Amidst the many potential health benefits of wet pet foods, which ones are most compelling to you?  

Deliverables

Tell us how your pet's health informs the wet cat or dog food choices you make by answering the following in the large open text box:

  1. In general, what health benefits do you truly believe wet pet food can provide your dog/cat?  (Ex: good for kidney health, increases energy, etc.)
  2. What visual signals from the wet food itself (e.g. color, visible ingredients, etc.) reassures you that the product is healthy?

Remember: Your answers should be about the type of pet you select in survey question 2.  Please be sure to also distinguish if any of the health benefits you describe relate to a particular type of dog or cat (breed, indoor vs. outdoor, older pet, size, etc.)

    Submissions will be graded on the following criteria:
  • Rating
  • Clarity
Reward Tiers
Top 10%
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Next 15%
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Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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