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What health benefits do you expect from wet pet food?
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We are a trusted pet food company interested in your expectations for WET cat and dog food.    We know you want to keep your pets happy and healthy, but to what extent do you choose a cat or dog food based on the health benefits it provides...or claims to provide?   Amidst the many potential health benefits of wet pet foods, which ones are most compelling to you?  

Deliverables

Tell us how your pet's health informs the wet cat or dog food choices you make by answering the following in the large open text box:

  1. In general, what health benefits do you truly believe wet pet food can provide your dog/cat?  (Ex: good for kidney health, increases energy, etc.)
  2. What visual signals from the wet food itself (e.g. color, visible ingredients, etc.) reassures you that the product is healthy?

Remember: Your answers should be about the type of pet you select in survey question 2.  Please be sure to also distinguish if any of the health benefits you describe relate to a particular type of dog or cat (breed, indoor vs. outdoor, older pet, size, etc.)

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Submission questions

What is your gender? 

(Required)
male
female
prefer not to say

This challenge is intended for those who currently own or have previously owned a pet dog or cat.  Please select the type of pet you own below.  If you own both, please select one and answer all challenge questions for that type of pet. 

(Required)
Cat
Dog

How do you feed your pet?

I feed wet food only
I feed dry food only
I mix wet food with dry food
I feed both wet and dry food but in separate bowls

What is the top sign you look for to evaluate if your dog/cat is healthy?  

(Required)

Which of the following health cues would you rank as MOST important to LEAST important when determining the health of your pet?  Drag and drop to position them so the most important cue is at the top.

(Required)
  • Appetite (e.g. appetite level, water intake)
  • Activity / Vitality (e.g. activity level, energy, playfulness)
  • Human Engagement (e.g. approachability, sleep levels, hiding)
  • Physical Health (e.g. feces quality, gassiness, vomiting)
  • Visual Appearance (e.g. coat condition, body shape, weight, teeth, eyes)
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