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What's your flavor idea for a multi-grain snack?
Challenge Type: business
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top 50%
65 months

Please note:  Although this challenge is open to all participants, we are especially interested in hearing from those with Asian or Hispanic backgrounds.

We are a global company who makes packaged snack and breakfast foods.  We want to know your ideas for mouthwatering, sweet and savory flavors for a multi-grain snack (ex: granolas, chips, trail mixes, puffed snacks, etc.).  The flavors you propose must be understood by consumers to have inherent health benefits, such as improving energy or mental well-being.  


We want to understand your insights and ideas for delicious flavors for a multi-grain snack that are known by consumers to be inherently healthy.  Specifically:

  1. What grains, spices, herbs or other flavors are seen as being inherently beneficial in your culture for energy or mental well-being?  Which are believed to lift your mood and help you focus on tackling life’s challenges?
  2. How would you combine those ingredients into mouthwatering, crave-able multi-grain snacks?  Propose at least 2 sweet and 2 savory flavor combination ideas, but feel free to propose more.  
    • Ex 1 savory: Ginger & Ginseng Corn Chips > ginger and ginseng are both seen as healthy and corn is a grain
    • Ex 2 sweet: Dark Chocolate & Caramel Granola Bites > dark chocolate is seen as the healthy ingredient
  3. OPTIONAL: Tell us your mouthwatering flavor names that will grab people’s attention and make them want to try the product.


  • Top submissions will be flavors that have broad appeal in your culture.  They should not just appeal to "foodies" or a small subset of individuals. 
  • For the purpose of this challenge, multi-grain snacks include things like granolas, chips, bars, trail mixes, and puffed snacks.
  • When proposing your new flavor combinations, be sure to specifically mention the healthy ingredients that are part of your idea!  
  • Your flavor combinations should make sense for multi-grain snacks that you could find in a supermarket or convenience store.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Taste Appeal for the General Population
  • Uniqueness
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
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$43.50 Jennifer Miller Walden University
$43.50 Dyllan Hancott Yorkville University
$43.50 Atharva Kulkarni Applying to
$43.50 K R Georgia Institute of Technology
$43.50 Juan Suarez
$43.50 Dr. Janelle Christine Simmons Liberty University
$43.50 Reinhard Ban Udayana
$43.50 Jill Patel UCF
$43.50 Vajira Nissanka University of Minnesota
$43.50 Karen Miller West Virginia University
$43.50 Ibrahim Sheikh
$43.50 Linda Langefors Royal institute of technology
$43.50 Sara Tijssens Avans Hogeschool
$43.50 Lucy Xie Wake Forest University
$43.50 Brigid McCabe Immaculata University
$43.50 Donna McNeill Penn Foster
$43.50 Millicent Tan De La Salle University - Manila
$43.50 Thuynhi Nguyen avans hogeschool
$43.50 Sumit Goski University of Pune
$43.50 Megan Lynch University of Connecticut
$43.50 Pooja A Pune
$12.10 Allen Revels Wright State University
$12.10 Rachael Gregory University of Illinois at Urbana Champaign
$12.10 Julia Nati Erasmus University College of Liberal Arts and Sciences
$12.10 Selina Ye Swarthmore College
$12.10 Grace M. Florida State University
$12.10 Christiaan van Deventer
$12.10 Sonali yadav mumbai university
$12.10 Alyssa Binder university of central florida
$12.10 Kunal Sajnani Kaplan University