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What's your flavor idea for a multi-grain snack?
business product development food science food cultural awareness spice food & beverage health idea generation consumer insights product innovation
$1,600
top 50%
220
submissions
DONE
2 months ago
Small pic kellogg s 3

Please note:  Although this challenge is open to all participants, we are especially interested in hearing from those with Asian or Hispanic backgrounds.

We are a global company who makes packaged snack and breakfast foods.  We want to know your ideas for mouthwatering, sweet and savory flavors for a multi-grain snack (ex: granolas, chips, trail mixes, puffed snacks, etc.).  The flavors you propose must be understood by consumers to have inherent health benefits, such as improving energy or mental well-being.  


Deliverables

We want to understand your insights and ideas for delicious flavors for a multi-grain snack that are known by consumers to be inherently healthy.  Specifically:

  1. What grains, spices, herbs or other flavors are seen as being inherently beneficial in your culture for energy or mental well-being?  Which are believed to lift your mood and help you focus on tackling life’s challenges?
  2. How would you combine those ingredients into mouthwatering, crave-able multi-grain snacks?  Propose at least 2 sweet and 2 savory flavor combination ideas, but feel free to propose more.  
    • Ex 1 savory: Ginger & Ginseng Corn Chips > ginger and ginseng are both seen as healthy and corn is a grain
    • Ex 2 sweet: Dark Chocolate & Caramel Granola Bites > dark chocolate is seen as the healthy ingredient
  3. OPTIONAL: Tell us your mouthwatering flavor names that will grab people’s attention and make them want to try the product.

Criteria

  • Top submissions will be flavors that have broad appeal in your culture.  They should not just appeal to "foodies" or a small subset of individuals. 
  • For the purpose of this challenge, multi-grain snacks include things like granolas, chips, bars, trail mixes, and puffed snacks.
  • When proposing your new flavor combinations, be sure to specifically mention the healthy ingredients that are part of your idea!  
  • Your flavor combinations should make sense for multi-grain snacks that you could find in a supermarket or convenience store.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
  • Taste Appeal for the General Population
  • Uniqueness
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Submission questions

What is your age?

(Required)
under 18
18 - 22
23 - 26
27 - 30
30+

Where do you live?

(Required)
Asia
Latin America
Other

Which country do you currently live in?

(Required)

What is your ethnic background?

(Required)
Indian
South East Asian
Other Asian
Mexican
Other Hispanic
USA / Canadian / European
other
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