Discover the next wave of cracker innovation
food science product development food science
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Small pic crackers

Convenient, healthy snacking is important to people leading busy lives. Snacks that provide a benefit such as fiber, protein, the inclusion of healthy ingredients (vegetables, whole grains), or the exclusion of undesirable ingredients (wheat) have additional appeal. We are interested in ideas for cracker-like snacks delivered in creative, user-friendly formats with unique flavors, forms, and textures.

The cracker-like snack could be made from a variety of things, (ex. grains, nuts, seeds, beans, etc.) and should focus on great taste and satisfying a craving while having at least one trait that makes the consumer feel better about their snack choice.


Please submit an idea for a new cracker-like snack. Specifically, explain the following:

1) What health benefit would your cracker-like snack provide to those who ate it?

2) What ingredients would you use to make your cracker-like snack?

3) How would consumers eat your snack?

4) Attach an artistic rendering (sketch, mockup, design, etc.) showing what your snack would look like, and any special steps necessary to consume it.


1) A cracker is defined as a shelf-stable product stored at ambient temperature in the center of the grocery store.

2) Your solution can be a stand-alone cracker, or come with a topping or spread.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Top 5 share $750 Next 5 share $250
$150.00 J California State Polytechnic University, Pomona
$150.00 S Amherst College
$150.00 K California Polytechnic State University
$150.00 G University of Arizona
$150.00 T Purdue University
$50.00 E Pennsylvania State University
$50.00 R Drexel University
$50.00 A Northeastern University
$50.00 C Rutgers, The State University of New Jersey
$50.00 E University of California at Davis
Submission questions
Drag and drop photos or image files into your solution 0 characters Average: 1696 characters
    Your solution must be at least 0 characters long
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