Help gamify our healthy-eating App!
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DONE
37 months ago
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A lot of effort goes into cooking a meal at home (a process which includes planning, shopping, and preparation).

Meal Wheel is an app that helps consumers save time, money and energy at each stage of this process. The Meal Wheel app includes:

1) A meal planner that helps find recipes, create grocery lists, and optimize "left-overs"

2) A recipe manager that aggregates favorite recipes from across multiple sources (online, cookbooks, etc.)

3) A grocery list manager that integrates with the two features above to help manage food inventory for grocery shopping

4) A coupon manager that recommends coupons and in-store promotions based on the consumer's shopping list and purchase history

There are currently many solutions out there to solve specific problems customers face at different times throughout this process (finding recipes; creating shopping lists; counting calories, coupons; etc.). Meal Wheel is the first end-to-end solution to help people improve eating habits; as well as save money and time from doing so.

Deliverables

Propose a way we can “gamify” Meal Wheel to drive engagement across users. Please deliver your solution via a 10-15 slide PowerPoint that could potentially serve as a presentation for an executive board.

Be sure to include:

1) Why your gamification is a great fit for Meal Wheel and how this would impact the App’s current marketing strategy, if at all

2) How you would leverage this gamification to drive engagement across the entire user’s family

3) Describe any 3rd party app/tech integration and/or built-in smart phone features (camera, mic, etc.) that would be leveraged, and how so

4) What would be the revenue model for a company offering this solution?

5) Any additional materials (pictures, videos, etc.) that help communicate your solution (please layer into the final PowerPoint presentation)

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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