The function of HR is vital to any company that wants to effectively grow and attract top talent. However, despite this critical role, many employees associate HR departments with getting paid on time, or getting in trouble. As talent acquisition becomes more competitive, HR will need to adapt to become viewed as a great department to work in, and a good starting point for new graduates.
How would you market positions in HR to graduating college students to change perceptions and increase the likelihood of attracting more new graduates? In your response, be sure to specify the following:
1) What specific messaging would you use to change perceptions about HR?
2) What materials and channels (career fairs, advertising, pamphlets, etc.) would you use to reach as many students as possible.
3) How would you use the successes from your initial efforts to increase the likelihood of continued success in the future - i.e. how would you make your successful efforts stick?