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Help revolutionize students' perception of human resources
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The function of HR is vital to any company that wants to effectively grow and attract top talent. However, despite this critical role, many employees associate HR departments with getting paid on time, or getting in trouble. As talent acquisition becomes more competitive, HR will need to adapt to become viewed as a great department to work in, and a good starting point for new graduates.


How would you market positions in HR to graduating college students to change perceptions and increase the likelihood of attracting more new graduates? In your response, be sure to specify the following:

1) What specific messaging would you use to change perceptions about HR?

2) What materials and channels (career fairs, advertising, pamphlets, etc.) would you use to reach as many students as possible.

3) How would you use the successes from your initial efforts to increase the likelihood of continued success in the future - i.e. how would you make your successful efforts stick?

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
5 Winners
will receive $100 each
5 Honorable Mentions
will receive $50 each
$100.00 B University of California at Berkeley
$100.00 C University of Michigan
$100.00 R University of Michigan
$100.00 Square pic 60 0194674 Johns Hopkins University
$100.00 D Princeton University
$50.00 Square pic 60 img 0444 The Ohio State University
$50.00 R University of Waterloo
$50.00 Square pic 60 posterpic University of California at Berkeley
$50.00 Square pic 60 wes panek Johns Hopkins University
$50.00 K Stanford University
Submission questions

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