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Next Challenge: Envision the future of social media
Help tackle rising rates of pet obesity
manufacturing food science
top 6
solutions max
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As a pet food manufacturer we aim to tackle the rising issue of pet obesity, particularly in dogs, in part by ensuring the owner is made aware of the problem. Since there is a great deal of variability in breeds and body size of pets, weight alone is not always an informative way of evaluating whether or not a pet is obese.


1) Propose a novel, cost-efficient, non-subjective method for pet owners to evaluate their pets’ body condition. Remember, weight alone is not enough to determine whether the pet is obese, so a simple pet scale is not an adequate solution!

2) Explain how you would implement your solution, i.e. how would a pet owner use it? Please include any literature that supports the validity/viability of your concepts.


Avoid the use of websites with diagrams that illustrate body condition scores alone. This is not novel and is open to subjectivity on the part of the pet owner.

The solution must cause no harm to the animal, be cost-effective and usable/Intuitive to the customer (no major barriers for use).

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity