How can financial services firms use technology to attract next-gen talent?

A recent survey by the financial services research firm Cerulli Associates found that 32 percent of financial advisors in the United States plan to exit the business within the next 10 years. The financial services industry isn’t recruiting heavily enough to replace these retiring advisors--not by a long shot. As a result, the average age of advisors today is roughly 51, and only 11 percent of all advisors are younger than 35. Despite a growing American population, there are 50,000 fewer financial professionals today than there were in 2008. These numbers are concerning, and we believe we need to act now to correct these alarming trends.

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3 months ago

Note: This challenge is limited to United States citizens.

Help us come up with a plan to convince talented Millennials and the digital natives right behind them--Generation Z--to pursue financial services as a career. Your solution should do the following:

  1. Describe how financial services firms can use the internet, social media, and other technologies to build awareness among the college students it hopes to recruit.

  2. Identify the strategies corporate recruiters use on your campus that make their companies stand out as interesting and exciting places to work.

  3. State your age, your area of study, and how the idea of working as a financial advisor makes you feel.

Submit your solution
This challenge has received 42 submissions
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2000 Square pic 15253289 745210345636335 1708614170183729152 n Central Michigan University
2000 Square pic img 7778 University of Oregon
2000 C bethel
2000 Square pic launch headshots final 0018 New York University
2000 Square pic 11150731 10205478370852380 2621233948908412059 n North Carolina State University
667 G University of Central Florida
667 K University of California at San Diego
667 Square pic 13502810 1005413112841723 4037648711260720126 o University of Wisconsin - Milwaukee
667 Square pic headshot Liberty University
667 Square pic pic University of Findlay
667 Square pic dallas debruin face University of Dayton
200 B Oregon State University
200 Square pic 1010816 393211410785092 716984063 n Massachusetts Institute of Technology
200 M North Carolina State University
200 A University of Central Florida
200 Square pic 1388968023383 University of Michigan
200 E University of Illinois
200 Square pic 20120518 103337  3 University of Central Florida
200 M University of Central Florida
200 Square pic img 20160214 085237617 Columbus State Community College
200 N Vanderbilt University
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