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How can financial services firms use technology to attract next-gen talent?
business financial services financial industry services
top 50%
68 months ago
Small pic financial youth

A recent survey by the financial services research firm Cerulli Associates found that 32 percent of financial advisors in the United States plan to exit the business within the next 10 years. The financial services industry isn’t recruiting heavily enough to replace these retiring advisors--not by a long shot. As a result, the average age of advisors today is roughly 51, and only 11 percent of all advisors are younger than 35. Despite a growing American population, there are 50,000 fewer financial professionals today than there were in 2008. These numbers are concerning, and we believe we need to act now to correct these alarming trends.


Note: This challenge is limited to United States citizens.

Help us come up with a plan to convince talented Millennials and the digital natives right behind them--Generation Z--to pursue financial services as a career. Your solution should do the following:

  1. Describe how financial services firms can use the internet, social media, and other technologies to build awareness among the college students it hopes to recruit.
  2. Identify the strategies corporate recruiters use on your campus that make their companies stand out as interesting and exciting places to work.
  3. State your age, your area of study, and how the idea of working as a financial advisor makes you feel.
    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
Reward Tiers
Top 10%
will share $1,000
Next 15%
will share $400
Next 25%
will share $200
Actual individual rewards will be based on the total number of eligible solutions.
$200.00 Square pic 60 facetune 30 06 2021 15 14 53 Central Michigan University
$200.00 Square pic 60 img 7778 University of Oregon
$200.00 C bethel
$200.00 Square pic 60 launch headshots final 0018 New York University
$200.00 Square pic 60 11150731 10205478370852380 2621233948908412059 n North Carolina State University
$66.70 G University of Central Florida
$66.70 K University of California at San Diego
$66.70 Square pic 60 13502810 1005413112841723 4037648711260720126 o University of Wisconsin - Milwaukee
$66.70 Square pic 60 njphotoshootjanelle Liberty University
$66.70 Square pic 60 pic University of Findlay
$66.70 Square pic 60 face University of Dayton
$20.00 B Oregon State University
$20.00 Square pic 60 1010816 393211410785092 716984063 n Massachusetts Institute of Technology
$20.00 M North Carolina State University
$20.00 A University of Central Florida
$20.00 Square pic 60 1388968023383 University of Michigan
$20.00 E University of Illinois
$20.00 Square pic 60 20120518 103337  3 University of Central Florida
$20.00 M University of Central Florida
$20.00 Square pic 60 img 20160214 085237617 Columbus State Community College
$20.00 N Vanderbilt University
Submission questions

0 characters Average: 1708 characters
Your solution must be at least 200 characters long