Help us harness consumer information from our pick-up lockers
business operations management store operations
$1,600
top 50%
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submissions
DONE
19 months ago
Small pic outdoor locker ups

Many 7-Eleven locations in urban and suburban areas are also the sites of Amazon Lockers and UPS Access Point Lockers, an innovative new way for consumers to receive packages and other deliveries. These lockers, most often located on the store exterior, make it easier to safely receive packages if the recipient is not available during delivery hours. Instead of having a box sitting unprotected on your doorstep, you can have it routed to a nearby locker, accessible only by a code provided to the recipient via email. The recipient can swing by after work or school, on the way home, and grab the delivery.

These lockers are a great idea, but we currently have no way of tracking whether someone who makes a locker pick-up subsequently makes a 7-Eleven purchase on the same visit. We need to get a better idea of whether they bring more customers into our 7-Eleven stores.

Deliverables

Help us find a way to better understand the connection between lockers outside our stores and business inside our stores. Provide detailed answers to the following questions:

  1. What is a system we can use to gain consumer insights on whether Amazon Locker and UPS Locker customers are buying gas or making in-store purchases when they pick up their packages? How can we know whether someone makes a 7-Eleven purchase because they visited a locker?
  2. What can we do to convince locker users to then makes a 7-Eleven purchase during their visit?
  3. Have you used an Amazon or UPS package pick-up locker before? If so, how was your user experience? If not, what would encourage you to use a pick-up locker?

Please avoid these ideas: Coupons and giveaways.

    Submissions will be graded on the following criteria:
  • Meets Deliverables
  • Creativity
  • Clarity
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