Next Challenge: How can we mobilize students to build a more inclusive community?
US Only - Share feedback on your shopping experience this holiday weekend!
business e-commerce retail detail oriented retail sales shopping creative experience consumer insights
$1,100
top 25
123
submissions
DONE
50 days ago
Small pic holiday shopping image 1

Calling all holiday shoppers – Here’s your chance to earn some extra holiday cash while you do your holiday shopping this weekend! Whether you’re shopping among the crowds in stores, or browsing from your computer or smartphone, we want to hear about your shopping experiences both in store and online this Thanksgiving weekend (November 28 – December 2).   

We are giving $100 to each of the five most authentic, creative and detailed answers. The next 20 top solvers will receive $30 each. Remember, to win the cash prize, please include as much detail and creativity as you can!

To qualify:

  • Participants must intend to do some shopping both online and in store at some point between Thanksgiving Day (Nov. 28) and Cyber Monday (Dec. 2).
  • Note: “Shopping” does not necessarily entail purchasing; browsing and pre-purchase research is also considered “shopping.”
Deliverables

You must reside in the US to be eligible to participate for a prize.

Please submit a well-organized response to each of the following:

  1. Describe your experience shopping in the physical store(s):
    1. What types of physical stores did you shop in (e.g., department stores, big box stores such as Walmart, specialty stores, etc.)  and what product(s) did you shop for in a physical store? 
    2. For the product(s) you listed in part a, why did you decide to shop for this/these item(s) in a physical store, instead of online?
    3. How would you describe the crowds/foot traffic when you were there?
    4. How would you describe this weekend’s in-store holiday shopping experience to previous year’s holiday shopping experiences?

  2. Describe your experience shopping online (computer, phone, tablet, or voice assistant):
    1. What types of websites did you shop in (e.g., department store website, big box store website such as Walmart, specialty store website, Amazon, etc.) and what product(s) did you shop for online (on a computer, phone, tablet, or voice assistant)?
    2. Why did you decide to shop for this/these item(s) online, instead of in a physical store?
    3. How would you describe this weekend’s online holiday shopping experience to previous online holiday shopping experiences?

  3.  Share your feedback on your shopping experience as a whole:
    1. Overall, how was this year’s Thanksgiving Weekend shopping experience different from the previous year’s? (e.g., my favorite retailer’s mobile apps were redesigned to help me discover new products, etc.)
    2. Please describe your take on the promotions/deals/sales this holiday weekend? What sales blew you away? What sales seemed new/creative this season that you haven’t seen before?
    3. Wh