Skip to Main Content
Next Challenge: What Is Your Revolutionary Idea for the Next Digital Pen?
US Only - Share feedback on your shopping experience this holiday weekend!
business e-commerce retail detail oriented retail sales shopping creative experience consumer insights
top 25
31 months ago
Small pic holiday shopping image 1

Calling all holiday shoppers – Here’s your chance to earn some extra holiday cash while you do your holiday shopping this weekend! Whether you’re shopping among the crowds in stores, or browsing from your computer or smartphone, we want to hear about your shopping experiences both in store and online this Thanksgiving weekend (November 28 – December 2).   

We are giving $100 to each of the five most authentic, creative and detailed answers. The next 20 top solvers will receive $30 each. Remember, to win the cash prize, please include as much detail and creativity as you can!

To qualify:

  • Participants must intend to do some shopping both online and in store at some point between Thanksgiving Day (Nov. 28) and Cyber Monday (Dec. 2).
  • Note: “Shopping” does not necessarily entail purchasing; browsing and pre-purchase research is also considered “shopping.”

You must reside in the US to be eligible to participate for a prize.

Please submit a well-organized response to each of the following:

  1. Describe your experience shopping in the physical store(s):
    1. What types of physical stores did you shop in (e.g., department stores, big box stores such as Walmart, specialty stores, etc.)  and what product(s) did you shop for in a physical store? 
    2. For the product(s) you listed in part a, why did you decide to shop for this/these item(s) in a physical store, instead of online?
    3. How would you describe the crowds/foot traffic when you were there?
    4. How would you describe this weekend’s in-store holiday shopping experience to previous year’s holiday shopping experiences?

  2. Describe your experience shopping online (computer, phone, tablet, or voice assistant):
    1. What types of websites did you shop in (e.g., department store website, big box store website such as Walmart, specialty store website, Amazon, etc.) and what product(s) did you shop for online (on a computer, phone, tablet, or voice assistant)?
    2. Why did you decide to shop for this/these item(s) online, instead of in a physical store?
    3. How would you describe this weekend’s online holiday shopping experience to previous online holiday shopping experiences?

  3.  Share your feedback on your shopping experience as a whole:
    1. Overall, how was this year’s Thanksgiving Weekend shopping experience different from the previous year’s? (e.g., my favorite retailer’s mobile apps were redesigned to help me discover new products, etc.)
    2. Please describe your take on the promotions/deals/sales this holiday weekend? What sales blew you away? What sales seemed new/creative this season that you haven’t seen before?
    3. What role did mobile and social media play in your holiday shopping and to what extent was it used before, during, and/or after purchases?
    4. Please describe how external factors, politics, and/or companies taking stances on political/social issues factors impacted your shopping behavior?

    Submissions will be graded on the following criteria:
  • Completeness
  • Authenticity / Candidness
  • Level of Detail
Reward Tiers
5 Winners
will receive $100 each
20 Honorable Mentions
will receive $30 each
$100.00 Square pic 60 11295924 10202862168675557 3637364785557442133 n Washington University in St. Louis
$100.00 Square pic 60 linkedin picture University of Connecticut
$100.00 Square pic 60 snapchat 1333135576 Penn Foster
$100.00 B Ursinus College
$100.00 Picture?width=160 University of Toledo
$30.00 Square pic 60 myavatar University of Houston-Downtown
$30.00 Square pic 60 image University of Wisconsin
$30.00 R University of California, Merced
$30.00 A Boston University
$30.00 P Oral Roberts University
$30.00 Square pic 60 10 31 14 pro Walden University
$30.00 Square pic 60 0 Ramapo College of New Jersey
$30.00 Picture?width=160 Illinois Institute of Technology
$30.00 C University of California, Los Angeles
$30.00 Square pic 60 1 University of Michigan
$30.00 Square pic 60 6be95546d3ad8609795545599b1648ad West Virginia University
$30.00 Square pic 60 9601791e 098a 4bb2 b4b1 4090e0679278
$30.00 L University of Central Missouri
$30.00 Square pic 60 njphotoshootjanelle Liberty University
$30.00 Square pic 60 img 1747 California Institute of Technology
$30.00 M University of California at Berkeley
$30.00 Square pic 60 img 8396 University of Central Florida
$30.00 Square pic 60 121784963 3544983482220350 3456845387637098458 n Ferris State University
$30.00 Square pic 60 fullsizeoutput b9e University of Central Florida
$30.00 K Drexel University
Submission questions

What is your age?

18 – 20
21 – 25