Anonymous Company
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Next Challenge: What is your idea for a sustainable and cost-effective alternative to mineral oil? |
***NOTE: To be eligible for rewards, you must be of Legal Drinking Age in your country of residence.***
We are a new alcoholic ready-to-drink brand. (drinks packed in single-use containers intended for immediate consumption) We’re launching nationally in a few new countries and need to find new ways to reach our target audience - Gen Z consumers who are old enough legally to drink alcohol.
This alcoholic product is a flavorful, fruity and refreshing pre-mixed drink made with vodka and real lemon juice available in single-serve cans. (This is not a seltzer beverage) It is perfect for casual get-togethers with your closest friends, barbecues, and pool parties. The brand is all about real fun - the type of fun that isn’t overly planned, where you can let your guard down and be yourself. Where everyone feels like they are a part of the group, never left out.
In the digital age that we live in, marketing campaigns live or die by community engagement and interest via digital channels (Ex. Tik Tok, Instagram, Youtube) Emerging channels also show promise as an opportunity for market capitalization. For example, AI, Augmented reality, Smart speakers, Discord, and Twitch. We want your ideas for how to leverage these digital channels to successfully reach our target audience!
1) How is Gen Z using current digital channels (ex. Tik Tok, Instagram, Youtube, etc) to learn about and purchase products?
- How can we leverage these channels and strategies for our Alcoholic products?
2) How could emerging digital channels (ex. Ai, Augmented reality, Smart speakers, Discord, Twitch, what’s next?) be used to get Gen Z consumers to learn about and purchase our product?
- Which channels do you believe are the most relevant to Get Z?
- How can we use the channel(s) you picked to reach our target audience?
3) Provide an example of a brand/product that does a great job of helping you learn about & purchase its products using digital channels.
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Submissions will be graded on the following criteria:
- 1-10 Scale
will share $1,000
will share $400
will share $200
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Joshua Y. Ansong UMaT | |
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Sharon Ewanleifoh | |
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Katherine Matveykina Drexel University | |
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Vartika Parekh | |
| $76.90 |
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ERIKA FERNANDES Mumbai | |
| $76.90 |
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Sophia Gantenbein Elon University | |
| $76.90 |
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Jamie Shields New York University | |
| $76.90 |
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Matthew Gaiser Queen's University | |
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Phillips Staninski University of Chicago | |
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Sara Bernat Humboldt Universitat | |
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Abhishek Mishra Abdul Kalam Technical University, Lucknow | |
| $76.90 |
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Karen Miller West Virginia University | |
| $76.90 |
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Tasneem Khan UC Berkeley | |
| $21.10 |
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Avijit Majumder Manipal University | |
| $21.10 |
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Thang Nguyen University of Vermont | |
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Peterson Murithi | |
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AMAL VS APJ Abdul kalam Technological University | |
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Simon Macharia St Paul's University | |
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Jacopo Caja Bocconi University | |
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Ryan Reeds Texas A&M University | |
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Shreyansh Sarkar Saint Xavier's College | |
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Ashleigh Mabaire University of Johannesburg | |
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Patience Kabura San Jose State University | |
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Lewis Kim University of California, Berkeley | |
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Maja Vucetic | |
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Tatiana Santos Salgado escola superior de teatro e cinema, portugal | |
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Christopher Adjei-Frimpong University of Mines and Technology, Tarkwa | |
| $21.10 |
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Coreen Musiega University of Nairobi | |
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Mantombi Mofokeng | |
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Karl R Georgia Institute of Technology | |
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Shanny K McGill University | |
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Justin Nguyen | |
| $6.50 |
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shem nyamwancha University of Eastern African Baraton | |
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Daniele Pereira Universidade Presbiteriana Mackenzie | |
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Wenie Perez University of St. La Salle | |
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Jessie Jahns | |
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Prithvi Raj Bhupathi RMIT University | |
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Jackson Zeller North Carolina State University | |
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Ae Lee Polytechnic University | |
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Nicole Croll Carlow University | |
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Nicholas Mwangi KCNP | |
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Amós Magaia | |
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Sharicia Mason Jacobs University Bremen | |
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Daniel Adeleke UoT | |
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Duncan Buckley | |
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Magno Alexander Souza | |
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Nickk Thanh | |
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fabio ferreira Universidade internacional | |
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Tatiane Bego Ferrari | |
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Ben Matthews | |
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Michael Okafor Crossriver University of technology | |
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tjhin franky tanjung petra christian | |
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Increase Muoneke University of Nigeria | |
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Leah Marshall | |
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Edilson Gomes de Lima Ibero American | |
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asaah atobila | |
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Amy Beamer | |
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Nithya Merin Jacob Manipal University | |
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CLAUDIO DOS SANTOS | |
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Harshajyoti Das Bangalore University | |
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Gerald Okafor University of Manchester | |
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Arupama Barik G.M UNIVERSITY | |
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Vy Hoang Ryerson University |