How can banking machines capture customer attention?
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top 10
27 months ago

As technological advancements improve the banking industry, it will continue to give bank customers the opportunity to have their needs met without making plans to visit a location and speak to a bank teller. However, for customers who are used to waiting in line to speak with a teller, we need to figure out the best way to capture their attention and convince them to use self-service banking machines instead of ignoring the machine and waiting in line.

Atm 580

Please complete the following:

1) What unique method would you use to capture the attention of people as they walked by a self-service bank machine?
2) Specifically, what features (sounds, displays, lights, etc.) would capture the attention of a customer? Why do you feel this would work?
3) Attach an artistic rendering (design, sketch, mockup, etc.) showing how your solution would work when a passing customer walked by the banking machine.

Criteria: If you need help getting started, try exploring any of the technologies below to help you create your submission. Also, feel free to go beyond any these ideas and be creative!

- Bluetooth technology
- Light emitting or pulse/sound emitting beacon technology
- Gesture-based technology like the Microsoft Kinect

This challenge has received 410 submissions
Top 5 share $750 Next 5 share $250
$150.00 K Truman State University
$150.00 V San Diego State University
$150.00 M Kaplan University
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$150.00 Square pic 100 California State Polytechnic University, Pomona
$50.00 0 oseuubw5zt dwh02p2s0uqowvflad5y2kdy1uqo4exao93wutws8zny9u75aecxh0metnp4bwewm University of Texas at Austin
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$50.00 J Western Washington University
$50.00 C Johns Hopkins University
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